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WorksheetsMarketing N5
Total questions: 15
Worksheet time: 8mins
There are 2 types of market research
True
False
Field research is
Primary research
Secondary research
Select 2 examples of field research
Surveys
Focus Groups
Competitor's websites
Newspapers
Select the market segments below...
Mass marketing is when...
a product is sold to the entire market.
a product is offered to a group or groups within the total market.
Select three stages of product development
Idea generation
Development
Pricing
Modifications
Desk research is also known as...
Primary research
Secondary research
At what stage of the product life cycle does lots of advertising take place?
Introduction
Growth
Maturity
Decline
What are the benefits of branding? Pick 3
Can charge a premium price
Easier to launch new products
Perceived high quality
Counterfeit goods
What can a business use in order to extend the lifecycle of a product?
The 4p's
Test Marketing
Market research
Why do companies complete market research? (pick 3)
To identify consumer needs and wants.
To find out a suitable price for their products
Identify customer ages
To gain information about consumer trends
Pick two methods of desk research
Competitor's website
Annual reports and records
Ask friends
Read reviews online
Primary research is first-hand information. It has been collected by a business for a specific purpose.
True
False
What are the 3 main types of advertising?
Broadcast
Outdoor
Shop windows
Pick two advantages of branding
Can charge a premium price
Can advertise wherever you like
Easier to launch new products
Time consuming to establish a brand
