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WorksheetsMarketing product decision
Total questions: 10
Worksheet time: 3mins
What is the definition of product by Kotler?
A product as everything both favourable and unfavourable that a person receives in an exchange
A product as anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a need or want
What Is The Contents of Group of Product?
non-durable goods, durable goods and services
Convenience,shopping and unsought
Classification of product
Business and consumer
speciality products
How many types of consumer product
2
4
Types of Consumer Products
Business and consumer
convenience, shopping, specialty products, unsought products
Type of samsung product in product item
Samsung television,Samsung telephone,Samsung printer and Samsung laptop
Samsung television,Samsung telephone,canon printer and canon camera
Types of product modification
homegeneous and heterogeneous
Quality modification,functional quality and style modification
Whats is brand mark?
The elements of brand that cannot be spoken
The part of brand that can be spoken
Effective brand name
To prevent breakage and prevent spoilage
Is easy to pronounce, easy to recognize ,unique
Benefits of branding in seller's viewpoint
Legal protection, help seller segment the market and create customer loyalty
Indication of quality on grade of product and instruction for usage of the product
