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Tone and Curation

Total questions: 9

Worksheet time: 5mins

Name
Class
Date
1.

The limit to hashtag (#) to ______ times a post.

a)

3

b)

2

c)

1

d)

4

2.

The shorter the message, ___________ the chance of content being seen and shared.

a)

lowers

b)

guarantees

c)

heightens

d)

all the above

3.

What is an example of a "CTA" ?

a)

coupon

b)

download

c)

comment

d)

all of the above

4.

In social media content, “tone” refers to:

a)

distinct and steady personality of your brand

b)

the written style of social media post, capitalization

c)

color and shading of #'s

d)

the moods & attitudes that can change based on situations, channels and the audience

5.

How are tone & voice different?

a)

tone is a subset of voice

b)

voice is a subset of tone

c)

they are not related

d)

they are the same thing!

6.

Avy is creating a social campaign for an upcoming product launch. She designs a great image for this social campaign that does a fantastic job of showcasing the product. How can she optimize this image for the campaign?

a)

create different messages with the same image

b)

Publish it to FB, Insta, Snap, Twitter

c)

all the above

d)

none of the above

7.

Content curation could be compared to :

a)

plagiarism

b)

gossip

c)

citing sources

d)

none of the above

8.

Madalyn and Finn have been created a campaign that promotes the brand lifestyle. They have curated content for this should be in the ____% of the rule.

a)

20

b)

50

c)

80

d)

70

9.

The tone and voice used should reflect your_________________.

a)

comments

b)

ideas

c)

persona

d)

core values