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WorksheetsTHS3DMM Revision Quiz
Total questions: 17
Worksheet time: 9mins
What is the definition of Destination Marketing?
A continuous, sequential process through which management plans, researches, implements, controls and evaluates activities designed to meet customer needs and wants and their own organization objectives.
Coordinated and integrated management of the destination mix
A professional approach to guiding all of the effort in a place that has decided to pursue tourism as an economic activity
There are five main groups of stakeholders in destination management. What are some examples of community?
Resident Associations
Business Associations
Local Government
Attractions
1 and 2
What is not a role of a NATIONAL Destination Marketing Organisations?
Focuses on domestic tourism in destination marketing
Tourism legislation and regulations
Tourism planning and strategies
Education and training programs
There are (8) Ps of destination marketing. What does partnership include?
Types of communication
The combination of related and complementary hospitality and tourism services and facilities into a single price offering
Tapping into the power of combining forces with other players
The distribution channels
From the following options, what are examples of primary and secondary research?
Social Media Page Text and Focus Groups
Focus Groups and Case Studies
Sales Leads and Social media Text
Human Observation and Simulation
What stage of the Tourism Area Life Cycle would a destination be at if they had peak visitor numbers, limited carrying capacity with occupancy declining?
Development
Rejuvenation
Involvement
Exploration
Stagnation
6. In regards to price, DMO's can act as a price influencer rather than a price setter. Why is price an important part of the 8 Ps?
Price tends to be the only aspect people consider
All of the above
Price tends to attract certain markets and repel others
Price tends to reflect the negative impact of tourism
All of the above
Which of the following is not an example of secondary research?
Focus Groups
Social Media Page Text
Sales Leads
Research Companies
What is primary research?
1)Data of information previously gathered and published by organisations
2)Research done by DMO Staff
3)Research done by research suppliers commissioned by the DMO to collect data
4) 2 and 3
25. Which one of the following are examples of the benefits of destination partnerships?
Accessing customer databases
Enhancing image
Increasing budgets
Better serving customer needs
All of the above
What are the barriers to destination partnerships?
High turnover rate or principals and lack of adequate funds
High turnover rate or principles and tourism stakeholders
Lack of adequate funds and Sharing Information
Independence and self interest and Enhancing image
What is a synergistic relationship for a DMO?
a) Deliberate cooperative arrangement which produces benefits for the DMO and its partners that would not be achieved without working together
b) Results from the pooling of effort and resources
c) Proactive efforts by the DMO to build, support and maintain teams of people
D) A and B
Destination Management Organisations have existed for at least 100 years and can be divided into the following levels:
National, local, city
Levels 1, 2, 3, and 4
Country; State, province and territory; Region; County and city
International, domestic, regional, local
None of the above
The words which form the letters in the PRICE Model are:
Planning, Research, Implications, Cost, Elimination
Planning, Research, Implementation, Control, Evaluation
Planning, Running, Implying, Control, Evaluation
Planning, Reassurance, Innovation, Capitalisation, Evaluation
Planning, Running, Implementation, Control, Evaluation
Tourism packages combine several travel and hospitality offers together at a single price. There are several benefits of packaging for customers and for the tourism sector. Which of the following is a benefit for the customer?
Partnering opportunities
Increased business in off-peak seasons
Satisfaction of special interests
Easier business forecasting
None of the above
Which of the following words beginning with “I” is NOT one of the Eight I’s of Partnership Development:
Importance
Interdependence
Investment
Information
Innovation
Which of the following is an example of external secondary research:
Website log files
Social media page text
Enquiries
Associations
Conventions sales records
