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WorksheetsAll About Advertising
Total questions: 12
Worksheet time: 6mins
Independent businesses that specialize in developing ad, campaigns and crafting the ads for clients.
Corporation
Advertising Agency
Marketing Department
Creative Management
THE PERSON RESPONSIBLE FOR THE DIRECTIONS or TEXT ON A PRODUCT OR IN AN AD
Art Director
Text Manager
Copywriter
Journalist
THE REPRESENTATIVE WHO MEETS WITH THE CLIENT OR ORGANIZATION TO SHARE IDEAS ABOUT A CAMPAIGN
Advertising Lead
Account Manager
Account Clerk
Lead Account Rep
PUTTING TOGETHER THE SCHEDULE AND MAKES THE RECOMMENDATIONS OF HOW THE BRAND WILL BE PROMOTED, INCLUDING WHICH TYPES OF MEDIA TO BE USED.
Account Planner
Account Management
Creative Director
Agency Manager
Which of the following is usually associated with a Job Description
Education
Experience
Training
all of the above
WHICH ONE OF THE FOLLOWING IS AN EXAMPLE OF A SALES PROMOTION
BOGO
BLACK FRIDAY SALE
MOTHERS DAY GIFT WITH PURCHASE
PERSONAL SELLING
DESCRIBES the blend media chosen by marketers to help a firm reach its goals. It has been identified as a part of the marketing mix.
Promotional Mix
Broadcasting
Perception
Persuasion Mix
Advertising is any form of non-personal, one-way, paid communication is called
Mass Communication
Personal Selling
Interpersonal Communication
None of the above
Which one of the following is NOT a part of the Promotional Mix
Price Scaffolding
Personal Selling
Direct Mail
BOGO
Personal Selling is often used in these promotions, except
Retail Stores
Car Dealerships
Radio Ads
Trade Shows
Which of these are a NOT a part of the Promotional Mix
Retail Marketing
Personal Selling
Advertising
Public Relations
Public Relations helps to build a positive public ____________ for a company
Image
Information
Presence
Goal
