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WorksheetsMarketing Function
Total questions: 15
Worksheet time: 4mins
The Marketing Mix consists of 4 P's. Identify the 4 P's.
Price, Product, Place & Promotion
Price, Package, Place & Product
Package, Price, Product & Place
Package, Promotion, Price & Product
Which TWO is the best guidelines to follow when deciding on a good trade name for your business
It looks attractive
It tells something about the product
It is said, spelled and remembered easily
It encourages customers
Packaging with a .... makes consumers notice the product.
good size
good texture
good labelling
good design
Identify 4 out of 5 types of Packaging.
Family, Re-usable, Individual & Multiple packaging
Family, Re-usable, Couple & Multiple packaging
Family, Re-usable, Individual & Various packaging
These do NOT form part of the importance of pricing
Competition
Suggests the image of the business and its product or service
Skimming
To make your business successful you need to sell a product for more than it costs to produce. A shirt costs R15 and the entrepreneur plans to sell it for R25, the mark-up would be:
Rand mark-up = Retail price - Cost of merchandise
= R25 - R15
= R10
Percentage mark-up (on retail price)
= Rand mark-up/Retail price
= R10/R25
= 40%
Percentage mark-up(cost price)
= Rand mark-up/Cost of unit
= R10/R15
= R66,7%
To generate immediate sales and creating awareness of products or services are part of the ...
abilities of advertising
objectives of advertising
purpose of advertising
reason for advertising
Which is NOT an example of advertising.
Daily newspaper
Radio
Television
Dreaming
Cinema
Generally a good advertisement should attract attention, get people interested. You can increase the effect of an advertisement by using what guidelines?
Design the message to reflect the image of the business
Choose colours carefully
Do not include the price.
The headline should be middle-sized
Public relations focuses on the ...
image of the business
image of the business to consumers and general public
general public
The type of audience are for directories which is an advertising medium?
Selected audience
Ess-printed oriented
Active shoppers
General
Which 3 out of the 6 are part of the developing a selling technique process?
Approach, Interview, Demonstrate
Approach, Select, Validate
Negotiate, Close, Open
Interview, Approach, Application
Areas that give an imagine of a dying area with empty buildings or ugly pieces of unused land nearby, is an example of?
Locations to avoid
Locations to consider
Locations to go
Locations to establish
When choosing and improving your business. What are the 4 factors to consider?
Size, Physical appearance, Signs, Outside the building
Size, Attractiveness, Signs, Inside the building
Size, Physical appearance, Signs, Inside the building
Physical appearance, Signs, Inside the building, Colours
When developing your marketing plan, there of 4 parts you need to complete. What is an example of ONE.
A sales email
A sales policy
Your customer relation policy
Your after income sales service policy
