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Worksheetsmedia audience theories
Total questions: 10
Worksheet time: 10mins
What is moral panic?
Worrying that you have lied about something
A widespread fear, usually irrational, that someone or something is a threat to the values, safety, and interests of a community or society at large
When the media teaches its audience how to behave in a more virtuous manner
A band from the 70s
Which of these theories is concerned with confirmation bias?
Effects model
Dyer's Utopia
Cultivation theory
Selective Exposure
Which theory explains the role of opinion leaders in spreading messages through the media?
Two Step flow
U & G
Morley's theorem
Politics of the Living room
Hegemony refers to
A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
The art or practice of clipping shrubs or trees into ornamental shapes.
An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.
The moral, philosophical, and political leadership of a social group
Morley suggested that audiences can respond to media texts in three ways. He did not include -
Negotiated reading
Oppositional reading
Hegemonic reading
Stereotypical reading
According to Dyer the Utopian solution for monotony and predictability is:
Intensity
Abundance
Community
Transparency
According to Young & Rubicam's Life Matrix Fun/Atics are:
Digital, free-spirited, creative young singles
Vital, active, altruistic seniors
Aspirational, fun-seeking, active young people
Hard-driving, hard working couples
The hypodermic syringe model is also called:
Effects model
Hegemony model
Dominant ideology model
Medical model
According to Uses and Gratifications theory there are four broad needs fulfilled by TV. Which of the answers below is NOT one of these needs?
Personal Identity
Diversion/entertainment
Social interaction
Happiness
Information/Surveillance
Which of these is an example of a countertype?
All Asians are lazy
All religious people are kind
All young people are snowflakes
All old people are bad with technology
