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Worksheets

Print Advertisement Part 2

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

What form of advertisement focus on the image, service and personnel of the company?

a)

Promotional

b)

Institutional

c)

Limited

d)

Direct

2.

What form of advertising highlights items and prices?

a)

Promotional

b)

Institutional

c)

Limited

d)

Direct

3.

What type of print advertisement is low cost but tends to be thrown out by people?

a)

Newspaper Advertisement

b)

Magazine Advertisement

c)

Direct Mail Advertisement

4.

What type of print advertisement is costs moderately and it depends on the number of readership?

a)

Newspaper Advertisement

b)

Magazine Advertisement

c)

Direct Mail Advertisement

5.

What type of print advertisement costs high because the material is kept by subscribers for a long time?

a)

Newspaper Advertisement

b)

Magazine Advertisement

c)

Direct Mail Advertisement

6.

What part of print ad that catches the reader's attention?

a)

Copy

b)

Illustration

c)

Headline

d)

Signature

7.

Which part of the print advertisement that explains the campaign?

a)

Copy

b)

Headline

c)

Illustration

d)

Signature

8.

The photograph or drawing in a print advertisement.

a)

Copy

b)

Headline

c)

Illustration

d)

Signature

9.

The part of the print advertisement that shows the logo of the advertiser.

a)

Copy

b)

Headline

c)

Illustration

d)

Signature

10.

What is the usual form/ pattern used in print advertisement?

a)

L

b)

U

c)

Z

d)

S