________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

________ involves actually distinguishing the firm's market offering to create superior customer value.

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.

In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users.

Consumers who show their allegiance to brands, stores, or companies help marketers to segment consumers by their ________.

Using ________ segmentation, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.

When the size, purchasing power, and profile of a market segment can be calculated, the market is ________.

A market segment that is large enough or profitable enough to serve is ________.

When an effective program can be designed for attracting and serving a particular segment, the segment is best described as ________.

________ segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.

Market segments that can be effectively reached and served are ________.

Market targeting is ________.

Which of the following is the reason a company may choose not to focus on the largest, fastest-growing segments?

A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.

________ refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each is known as ________.

With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches.

________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.

Which of the following marketing strategies is most suitable for smaller firms with limited resources?

________ marketing is more suited for products that vary in design.

________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments.

A ________ refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products.

________ show(s) consumer perceptions of a company's brands versus competing products on important buying dimensions.

To the extent that a company can differentiate and position itself as providing superior customer value, it gains ________.

Through ________ differentiation, brands can be differentiated on features, performance, or style and design.

Even when competing offers look the same, buyers may perceive a difference based on ________ differentiation.

The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________.

________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs.

The winning value proposition would be to offer ________.

Which of the following states the product's membership in a category and then shows its point of difference from other members of the category?