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Mass Media 4th Block Part One

Total questions: 22

Worksheet time: 32mins

Name
Class
Date
1.

The first form of Mass Media was the

a)

snap chat

b)

photography

c)

printing press

d)

telephone

2.

The printing press was invented by

a)

Johannes Gutenberg

b)

Joanna Gaines

c)

Abraham Lincoln

d)

George Washington

3.

This invention was said to be the "great annihilator of space and time" and uses a code to send messages

a)

Telephone

b)

Television

c)

Photograph

d)

Telegraph

4.

Alexander Graham Bell invented which form of communication?

a)

telegraph

b)

telephone

c)

radio

d)

television

5.

The first words spoken over a telephone were...

a)

"Mr. Watson, come here I want to see you"

b)

"Mrs. Watson, what is for dinner?"

c)

"Bye Felicia"

d)

"Watson is the best"

6.

Which form of mass media came to be in the 1930s?

a)

Radio

b)

Televison

c)

Film

d)

Internet

7.

This form of mass media came into play in the 1950 and created the expectation of live coverage of events.

a)

Radio

b)

Television

c)

Film

d)

Internet

8.

Limited TV Stations meant everyone virtually watched the same things which created a lot in common for the American People.

a)

True

b)

False

9.

In the 1990s, which form of mass media came into play?

a)

Radio

b)

Televison

c)

Film

d)

Internet

10.

What percentage of revenue comes from advertisements for TELEVISION?

a)

100%

b)

80%

c)

50%

d)

35%

11.

What percentage of revenue comes from advertisements for RADIO?

a)

100%

b)

50%

c)

80%

d)

35%

12.

The practice which a manufacturer of good or services gain exposure for products by paying to have the product placed in a film or television show is

a)

advertisement

b)

Hype

c)

Product placement

d)

media

13.

Reece Pieces being featured in E.T. is an example of Product Placement.

a)

True

b)

False

14.

A TV Program that promotes a product in an informative, supposedly objective way is a....

a)

Infomercial

b)

product placement

c)

classified ad

d)

hype

15.

A notice or announcement in a public medium, such as a newspaper or magazine, that promotes a product, service or event is

a)

Hype

b)

Advertisment

c)

Infomercial

d)

Product placement

16.

A particular section of the population is

a)

demographic

b)

diversification

c)

people

d)

hype

17.

This advertisement is an example of what type of ad?

a)

bandwagon

b)

rhetorical question

c)

hype

d)

testimonial

18.

This is a _______________ advertisement.

a)

Bandwagon

b)

rhetorical question

c)

testimonial

d)

unique claim

19.

What type of advertisement is this?

a)

bandwagon

b)

rhetorical question

c)

exaggerated claim

d)

testimonial

20.

What type of ad is this an example of?

a)

Bandwagon

b)

Rhetorical Question

c)

exaggerated claim

d)

celebrity endorsement

21.

What type of advertising method is this an example of?

a)

Bandwagon

b)

Scientific Claim

c)

Testimonial

d)

Exaggerated Claim

22.

What type of advertising method is this an example of?

a)

Testimonial

b)

Bandwagon

c)

Celebrity Endorsement

d)

Exaggerated Claim