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Worksheets

Marketing Cluster Exam

Total questions: 50

Worksheet time: 50mins

Name
Class
Date
1.

Which of the following is a way that local zoning laws affect businesses:

a)

Prohibit price discrimination

b)

Restrict placement of billboards

c)

Limit creation of monopolies

d)

Require labels on products

2.

Which of the following is an example of a voluntary debtor-creditor relationship:

a)

Requiring specific information

b)

Receiving a monetary gift

c)

Obtaining money from a bank

d)

Owing punitive damages

3.

Every channel of distribution begins with the _____________ and ends with the user or consumer.

a)

Intermediary

b)

Producer

c)

Retailer

d)

Agent

4.

How does implementing an electronic data interchange (EDI) system benefit businesses?

a)

It allows trading communities to establish linear distribution strategies

b)

It increases the use of artificial intelligence systems

c)

It duplicates the data entry process within the supply chain

d)

It improves the speed and accuracy of information flow.

5.

Marsha got a great deal on a phone that she bought online. When she had a problem with it, she contacted the manufacturer and was told that the company wouldn't honor the warranty because her phone had been sold by the manufacturer to a company in china. The manufacturer wouldn't honor the warranty because marshas phone is an example of a product in the ______________.

a)

distribution channel

b)

product life cycle

c)

product mix

d)

gray market

6.

Which of following is a true statement about channel-member relationships in the supply chain:

a)

Members can often reduce conflict by focusing on the common goal of customer satisfaction

b)

Because producers are the channel leaders, they usually have more negotiating power.

c)

Technological advancements have made interaction among channel members unnecessary

d)

To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees

7.

An important factor in effective verbal communication is

a)

reading from a script

b)

development mannerisma

c)

having a pleasent voice

d)

enunciating rapidly

8.

When Jeremy extended his hand toward Hank as they were introduced, Hank said "Hello Jeremy." However, he ignored Jeremy's hand and kept his own in his pockets . What kind of non-verbal message was Hank sending?

a)

We have met before

b)

I am glad to meet you.

c)

We have a lot in common

d)

I don't want to know you

9.

What type of communication style is most appropriate to use when evaluating employees?

a)

Formal

b)

Casual

c)

Routine

d)

Instructional

10.

Which of the following should you be sure to do when taking notes?

a)

Write in complete sentences

b)

Use correct spelling and grammer

c)

Write as legibly as possible

d)

Try to write down everything the teacher says

11.

Identify the type of appeal used in the following sentences," This new book is written by Dr.Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the chair of the World Health Organization."

a)

Shock Value

b)

Reason

c)

Emotion

d)

Credibility

12.

A characteristic of simple memorandums written by business employees is that they usually are to be intended by a(n)

a)

Internal audience

b)

board of directors

c)

planning committee

d)

group of suppliers

13.

A disadvantage of problem solving in groups is that it

a)

Hinders communication

b)

decreases conformity

c)

decreases risk-taking

d)

takes more time

14.

Buisnesses must keep in mind that word-of-mouth promotion can be

a)

bought

b)

avoided

c)

negative

d)

inconsequential

15.

When management establishes policies that help employees to deal with customers in the same way, under the same circumstances, the main purpose of these policies is the

a)

fair treatment of customers

b)

reduction of expenses

c)

satisfaction of customer's wants

d)

smooth operation of businesses

16.

Some natural resources are plentiful but are expensive and difficult to

a)

obtain

b)

use

c)

sell

d)

conserve

17.

When a demand for a product increases, a producer will normally increase the quantity of a product supplied. In this situation, what will usually happen to the products price?

a)

The price will increase

b)

The price is not affected

c)

The price will decrease

d)

The price will remain constant

18.

The owner of a small retail store has decided to offer designer jeans for the back-to-school campaign. Which of the following business activities should be used to inform the potential customers about the new items for sale:

a)

Production

b)

Financial Analysis

c)

Marketing

d)

Strategic management

19.

A car dealership purchases new cars from a Ford Factory and then sells them to consumers. What type old business model is this?

a)

Trader

b)

Manufacturer

c)

Distributor

d)

Importer

20.

How does innovation support a business's long-term survival?

a)

By decreasing organizational conflict

b)

By making it impossible for employees to predict whats coming next

c)

By enabling a business to cut cost

d)

By giving a business a competitive edge

21.

The owner of Bonnie's birds and bugs realizes that she cannot completely protect her building from the possibility of fire. What would be the best means of dealing with this risk?

a)

Retain the risk

b)

Prevent the risk

c)

Avoid the risk

d)

Transfer the risk

22.

Union management officials are meeting next week to determine the terms and conditions that will be provided the employees. This process is known as

a)

striking

b)

collective bargaining

c)

picketing

d)

corporate bargaining

23.

Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing ________ unemployement

a)

cyclical

b)

frictional

c)

structural

d)

seasonal

24.

What do individual often identify when assessing their personal strengths and weaknesses?

a)

Risk

b)

Careers

c)

Benefits

d)

interests

25.

The act of deliberately giving a wrong or false impression of something considered to be

a)

poor communications

b)

dishonest

c)

tactless

d)

good business

26.

We know we are being treated fairly when we

a)

are being treated better than others

b)

get our way and recieve the outcome we want

c)

feel happy and satisfied with others decision

d)

are being treated the way we deserve to be treated

27.

If you cannot take the blame for your mistakes, then

a)

you will never be successful

b)

your friends will likely take the blame for you

c)

you cannot take the credit for your successes

d)

It will be difficult to graduate

28.

It is considered unethical for an employee to spread malicious gossip about a co-worker because the gossip may

a)

earn the person a promotion

b)

make the person uncomfortable

c)

damage the person's reputation

d)

affect the person's personal life

29.

Alicia is trying to persuade members of her work team to implement a new process. Because alicia used this process with her former employer, she is very knowledgeable and knows what needs to be done to make a smooth transition. The work team is likely to go along with the change because alicia has

a)

exhibited cultural sensitvity

b)

established personal credibility

c)

demonstrated empathy

d)

coached others effectively

30.

Often, people creatively resolve a conflict by

a)

brainstorming

b)

debating

c)

deciding

d)

mediating

31.

Zane is feeling overwhelmed about his stressful job. Which action should he take to manage his stress?

a)

Talk through the situation with a friend or coworker

b)

Create an employee survey for his coworkers

c)

Take on a greater amount of work

d)

Skip work often so that he has time to relax

32.

Once a coach has helped a coachee establish an improvement plan, it is important for the coach to

a)

give monetary rewards to the coachee

b)

set goals for the coachee

c)

give harsh feedback to the coachee

d)

track the coachee's progress

33.

One benefit of assessing the long-term value and impact of your actions on others is helping you to act

a)

more ethically

b)

on behalf of your business

c)

in your own best interest

d)

your age

34.

Following your teacher's guidelines is an example of which ethical principle?

a)

Viability

b)

Transparency

c)

Trust

d)

Rule of law

35.

Cornell wants to start his own business, but he isn't exactly sure what product or service he wants to pursue at the moment. The first step of the entrepreneurial process that Cornell should focus on is

a)

idea generation

b)

a feasibility study

c)

illumination

d)

verification

36.

In an ancient society, townspeople used cows to pay for the things they needed. The cows are an example of _________ money.

a)

commodity

b)

representative

c)

fiat

d)

paper

37.

Saving money helps you achieve __________ goals, while investing money helps you achieve _________ goals.

a)

long-term; career

b)

long-term; short-term

c)

career; short-term

d)

short-term; long-term

38.

Morgan received an email that claimed to be from her credit card company. The email said that her account would be cancelled immediately if she didn't follow a link and enter her credit card and social security numbers. After Morgan did so, she found out that the email wasn't actually from her credit card company. Instead, it was a scam designed to steal her personal information. Morgan was a victim of

a)

phishing

b)

baiting

c)

skimming

d)

hacking

39.

The biggest risk to a real estate investment is

a)

inability to write checks

b)

low rate of return

c)

not being FDIC-insured

d)

depreciation

40.

When John was injured in an auto accident on his way to work, what kind of insurance paid his hospital bill?

a)

Term

b)

Disability

c)

Health

d)

Life

41.

Finemart's bookkeeper journalizes the business's income and expenditures at the time they occur even if no money changes hands at that time. Finemart uses the __________ accounting method to record transactions.

a)

managerial

b)

cash

c)

accrual

d)

tax

42.

Why do some governments require businesses to use specific accounting methods?

a)

To provide external sources with accurate financial information

b)

To ensure that the businesses are complying with intellectual

c)

To control the ways in which businesses develop credit policies

d)

To monitor how businesses establish their sales goals and budgets

43.

Which of the following is an example of an employee-assistance program:

a)

Training on the use of dangerous power equipment

b)

Compensation

c)

Career and education planning

d)

Corrective action

44.

Businesses that obtain information about competitors with the use of questionable techniques, even though these techniques are legal, are often behaving

a)

aggressively

b)

unethically

c)

carelessly

d)

recklessly

45.

Which situation is an example of SUGGING?

a)

A salesperson offers a customer the opportunity to try an expensive product free of charge

b)

A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product

c)

A marketer tells a customer that s/he is conducting research, and then begins a sales pitch

d)

A business promotes a product by sending samples to its customers without authorization

46.

A marketing-research project that gathers sufficient information to help the business in its decision-making would be described as

a)

thorough

b)

efficient

c)

tedious

d)

predictive

47.

Which of the following is a true statement about qualitative research:

a)

It is based on statistics and facts.

b)

It is often conducted through experiments

c)

It uses large samples of the population

d)

It is conducted during a short time frame

48.

Which of the following is determined in a research project's master plan:

a)

How much data to collect

b)

The company's target market

c)

How much the marketers will be paid

d)

The purpose of the research

49.

Which probability design allows marketers to study distinct groups within the target population?

a)

Simple random sampling

b)

Stratified random sampling

c)

Systematic random sampling

d)

Cluster sampling

50.

What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?

a)

Customers' credit limits

b)

Customers' product preferences

c)

Product quality

d)

Actual market share