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WorksheetsMarketing Cluster Exam
Total questions: 50
Worksheet time: 50mins
Which of the following is a way that local zoning laws affect businesses:
Prohibit price discrimination
Restrict placement of billboards
Limit creation of monopolies
Require labels on products
Which of the following is an example of a voluntary debtor-creditor relationship:
Requiring specific information
Receiving a monetary gift
Obtaining money from a bank
Owing punitive damages
Every channel of distribution begins with the _____________ and ends with the user or consumer.
Intermediary
Producer
Retailer
Agent
How does implementing an electronic data interchange (EDI) system benefit businesses?
It allows trading communities to establish linear distribution strategies
It increases the use of artificial intelligence systems
It duplicates the data entry process within the supply chain
It improves the speed and accuracy of information flow.
Marsha got a great deal on a phone that she bought online. When she had a problem with it, she contacted the manufacturer and was told that the company wouldn't honor the warranty because her phone had been sold by the manufacturer to a company in china. The manufacturer wouldn't honor the warranty because marshas phone is an example of a product in the ______________.
distribution channel
product life cycle
product mix
gray market
Which of following is a true statement about channel-member relationships in the supply chain:
Members can often reduce conflict by focusing on the common goal of customer satisfaction
Because producers are the channel leaders, they usually have more negotiating power.
Technological advancements have made interaction among channel members unnecessary
To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees
An important factor in effective verbal communication is
reading from a script
development mannerisma
having a pleasent voice
enunciating rapidly
When Jeremy extended his hand toward Hank as they were introduced, Hank said "Hello Jeremy." However, he ignored Jeremy's hand and kept his own in his pockets . What kind of non-verbal message was Hank sending?
We have met before
I am glad to meet you.
We have a lot in common
I don't want to know you
What type of communication style is most appropriate to use when evaluating employees?
Formal
Casual
Routine
Instructional
Which of the following should you be sure to do when taking notes?
Write in complete sentences
Use correct spelling and grammer
Write as legibly as possible
Try to write down everything the teacher says
Identify the type of appeal used in the following sentences," This new book is written by Dr.Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the chair of the World Health Organization."
Shock Value
Reason
Emotion
Credibility
A characteristic of simple memorandums written by business employees is that they usually are to be intended by a(n)
Internal audience
board of directors
planning committee
group of suppliers
A disadvantage of problem solving in groups is that it
Hinders communication
decreases conformity
decreases risk-taking
takes more time
Buisnesses must keep in mind that word-of-mouth promotion can be
bought
avoided
negative
inconsequential
When management establishes policies that help employees to deal with customers in the same way, under the same circumstances, the main purpose of these policies is the
fair treatment of customers
reduction of expenses
satisfaction of customer's wants
smooth operation of businesses
Some natural resources are plentiful but are expensive and difficult to
obtain
use
sell
conserve
When a demand for a product increases, a producer will normally increase the quantity of a product supplied. In this situation, what will usually happen to the products price?
The price will increase
The price is not affected
The price will decrease
The price will remain constant
The owner of a small retail store has decided to offer designer jeans for the back-to-school campaign. Which of the following business activities should be used to inform the potential customers about the new items for sale:
Production
Financial Analysis
Marketing
Strategic management
A car dealership purchases new cars from a Ford Factory and then sells them to consumers. What type old business model is this?
Trader
Manufacturer
Distributor
Importer
How does innovation support a business's long-term survival?
By decreasing organizational conflict
By making it impossible for employees to predict whats coming next
By enabling a business to cut cost
By giving a business a competitive edge
The owner of Bonnie's birds and bugs realizes that she cannot completely protect her building from the possibility of fire. What would be the best means of dealing with this risk?
Retain the risk
Prevent the risk
Avoid the risk
Transfer the risk
Union management officials are meeting next week to determine the terms and conditions that will be provided the employees. This process is known as
striking
collective bargaining
picketing
corporate bargaining
Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing ________ unemployement
cyclical
frictional
structural
seasonal
What do individual often identify when assessing their personal strengths and weaknesses?
Risk
Careers
Benefits
interests
The act of deliberately giving a wrong or false impression of something considered to be
poor communications
dishonest
tactless
good business
We know we are being treated fairly when we
are being treated better than others
get our way and recieve the outcome we want
feel happy and satisfied with others decision
are being treated the way we deserve to be treated
If you cannot take the blame for your mistakes, then
you will never be successful
your friends will likely take the blame for you
you cannot take the credit for your successes
It will be difficult to graduate
It is considered unethical for an employee to spread malicious gossip about a co-worker because the gossip may
earn the person a promotion
make the person uncomfortable
damage the person's reputation
affect the person's personal life
Alicia is trying to persuade members of her work team to implement a new process. Because alicia used this process with her former employer, she is very knowledgeable and knows what needs to be done to make a smooth transition. The work team is likely to go along with the change because alicia has
exhibited cultural sensitvity
established personal credibility
demonstrated empathy
coached others effectively
Often, people creatively resolve a conflict by
brainstorming
debating
deciding
mediating
Zane is feeling overwhelmed about his stressful job. Which action should he take to manage his stress?
Talk through the situation with a friend or coworker
Create an employee survey for his coworkers
Take on a greater amount of work
Skip work often so that he has time to relax
Once a coach has helped a coachee establish an improvement plan, it is important for the coach to
give monetary rewards to the coachee
set goals for the coachee
give harsh feedback to the coachee
track the coachee's progress
One benefit of assessing the long-term value and impact of your actions on others is helping you to act
more ethically
on behalf of your business
in your own best interest
your age
Following your teacher's guidelines is an example of which ethical principle?
Viability
Transparency
Trust
Rule of law
Cornell wants to start his own business, but he isn't exactly sure what product or service he wants to pursue at the moment. The first step of the entrepreneurial process that Cornell should focus on is
idea generation
a feasibility study
illumination
verification
In an ancient society, townspeople used cows to pay for the things they needed. The cows are an example of _________ money.
commodity
representative
fiat
paper
Saving money helps you achieve __________ goals, while investing money helps you achieve _________ goals.
long-term; career
long-term; short-term
career; short-term
short-term; long-term
Morgan received an email that claimed to be from her credit card company. The email said that her account would be cancelled immediately if she didn't follow a link and enter her credit card and social security numbers. After Morgan did so, she found out that the email wasn't actually from her credit card company. Instead, it was a scam designed to steal her personal information. Morgan was a victim of
phishing
baiting
skimming
hacking
The biggest risk to a real estate investment is
inability to write checks
low rate of return
not being FDIC-insured
depreciation
When John was injured in an auto accident on his way to work, what kind of insurance paid his hospital bill?
Term
Disability
Health
Life
Finemart's bookkeeper journalizes the business's income and expenditures at the time they occur even if no money changes hands at that time. Finemart uses the __________ accounting method to record transactions.
managerial
cash
accrual
tax
Why do some governments require businesses to use specific accounting methods?
To provide external sources with accurate financial information
To ensure that the businesses are complying with intellectual
To control the ways in which businesses develop credit policies
To monitor how businesses establish their sales goals and budgets
Which of the following is an example of an employee-assistance program:
Training on the use of dangerous power equipment
Compensation
Career and education planning
Corrective action
Businesses that obtain information about competitors with the use of questionable techniques, even though these techniques are legal, are often behaving
aggressively
unethically
carelessly
recklessly
Which situation is an example of SUGGING?
A salesperson offers a customer the opportunity to try an expensive product free of charge
A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product
A marketer tells a customer that s/he is conducting research, and then begins a sales pitch
A business promotes a product by sending samples to its customers without authorization
A marketing-research project that gathers sufficient information to help the business in its decision-making would be described as
thorough
efficient
tedious
predictive
Which of the following is a true statement about qualitative research:
It is based on statistics and facts.
It is often conducted through experiments
It uses large samples of the population
It is conducted during a short time frame
Which of the following is determined in a research project's master plan:
How much data to collect
The company's target market
How much the marketers will be paid
The purpose of the research
Which probability design allows marketers to study distinct groups within the target population?
Simple random sampling
Stratified random sampling
Systematic random sampling
Cluster sampling
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
Customers' credit limits
Customers' product preferences
Product quality
Actual market share
