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Marketing Management EOPA Study Guide Part I (Economics)

Total questions: 42

Worksheet time: 21mins

Name
Class
Date
1.

Marketing is defined as the process of developing, promoting, pricing, and distributing goods and services to customers in order to satisfy customer needs and wants.

a)

True

b)

False

2.

Which of the following is most related to the marketing concept?

a)

Make a profit

b)

Satisfy customers

c)

Gain market share

d)

Increase sales

3.

Fill in the following blanks to explain how marketing has helped consumers by

a. Lowering _______ of goods through competition

b. ________ customers about goods and services

c. Offering a _______ _______ of products and services

a)

a)Prices b)Informing c)Wide Variety

b)

a)Informing b)Offering c)select quality

c)

a)Complaints b)Reaching c)specific niche

4.

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

a)

Market research

b)

Pricing

c)

Distrubuting

d)

Financing

5.

When Apple decides to improve features of the iPhone by developing a newer, more up-to date version, they have conducted the marketing function known as __________.

a)

Product management

b)

Service management

c)

Product/Service management

d)

None of the above

6.

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the _________________ marketing function?

a)

Selling

b)

Financing

c)

Target marketing

d)

Market research

7.

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ___________ marketing function.

a)

Financing

b)

Selling

c)

Pricing

d)

Distributing

8.

The marketing function of ______________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

a)

Selling

b)

Distribution

c)

Financing

d)

Pricing

9.

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

a)

Pricing

b)

Market research

c)

Financing

d)

Marketing

10.

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the _________ marketing function.

a)

Promotion

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Selling

11.

The process of planning, improving, and/or adding to a firm’s product line.

a)

Promotion

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Selling

12.

Decisions surrounding the transportation and storage of goods from producer to consumer.

a)

Distribution

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Selling

13.

Finding the money to invest in the business and helping customers to find ways to purchase the product.

a)

Distribution

b)

Finance

c)

Product/Service Management

d)

Selling

14.

Collecting and analyzing information in order to make decisions about a product/service.

a)

Distribution

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Selling

15.

Deciding the amount to charge customers for products/services based on demand, completion, and the costs of raw materials.

a)

Distribution

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Pricing

16.

Informing, reminding or persuading customers about a product, the company or a social cause that is important to the company.

a)

Promotion

b)

Marketing Information Systems/Market Research

c)

Product/Service Management

d)

Pricing

17.

Personally communicating with the customer in order to help them purchase a product.

a)

Promotion

b)

Marketing Information Systems/Market Research

c)

Selling

d)

Pricing

18.

The channel of distribution for a product, or path that a product takes to get from producer to consumer, should be ________, _______ and ________ ______ in order for a company to move their products effectively .

a)

Cost effective

b)

Controlled for quality

c)

Unpredictable

d)

Fast

19.

Which intermediary obtains goods in order to sell them directly to consumers?

a)

Wholesaler

b)

Agent

c)

Retailer

20.

Which intermediary brings buyers and sellers together but does not take ownership of the actual product?

a)

Wholesaler

b)

Agent

c)

Retailer

21.

Which intermediary obtains goods to sell to industrial users?

a)

Wholesaler

b)

Agent

c)

Retailer

22.

Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include:

a)

Money, Factories, Tools, Labor

b)

Machines and Workers

c)

Land, Labor, Capital and Entrepreneurship

d)

Businesses and consumers

23.

Supply is the quantity of goods and services that:

a)

Consumers are willing and able to purchase

b)

Producers are willing and able to manufacture

24.

Demand is the quantity of goods and services that:

a)

Consumers are willing and able to purchase

b)

Producers are willing and able to manufacture

25.

In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered:

a)

Opportunity costs

b)

Trade offs

c)

Decision

d)

Possibilities

26.

William decides to purchase a baseball bat for $50. The opportunity cost of the decision to purchase the bat is which of the following?

a)

$50 cash

b)

The time spent making the decision on which bat to purchase

c)

Another item William could have purchased for $50

d)

The time William spent saving for the bat.

27.

In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell?

a)

What to produce?

b)

For whom to produce?

c)

How to produce?

d)

When to produce?

28.

In an economic system, the decision to hire more employees in order to make more products is answering which economic choice?

a)

What to produce?

b)

For whom to produce?

c)

How to produce?

d)

When to produce?

29.

In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice?

a)

What to produce?

b)

For whom to produce?

c)

How to produce?

d)

When to produce?

30.

Hu Jintao, the dictator of China, makes the decisions which affect the jobs and living conditions of people living in China. The economic system in China is closer to which economic system?

a)

Command

b)

Market

c)

Tradionalist

d)

Mixed

31.

New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?

a)

Command

b)

Market

c)

Tradionalist

d)

Mixed

32.

Haiti’s economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?

a)

Command

b)

Market

c)

Traditional

d)

Mixed

33.

Which type of economic system occurs when both the government and individuals own factors of production?

a)

Command

b)

Market

c)

Traditional

d)

Mixed

34.

Who makes the decisions in a Command economic system?

a)

Government

b)

Consumers

c)

Based upon customs, beliefs, religion and habits

35.

Who makes the decisions in a Market economic system?

a)

Government

b)

Consumers

c)

Based upon customs, beliefs, religion and habits

36.

Who makes the decisions in a Traditional economic system?

a)

Government

b)

Consumers

c)

Based upon customs, beliefs, religion and habits

37.

Who makes the decisions in a Mixed economic system?

a)

Government

b)

Consumers

c)

Based upon customs, beliefs, religion and habits

38.

Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda began interviewing potential employees, they found there were few educated and trained employees in the area. The limited number of potential employees compared to Honda’s need for trained and educated employees is considered to be the economic problem of _________.

a)

Deficit

b)

Resources

c)

Scarcity

d)

Surplus

39.

Match the consumer product image example to it's explanation using the image.

a)
b)
c)
d)
40.

Match the consumer product image example to it's explanation using the image.

a)
b)
c)
d)
41.

Match the consumer product image example to it's explanation using the image.

a)
b)
c)
d)
42.

Match the consumer product image example to it's explanation using the image.

a)
b)
c)
d)