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WorksheetsDeca Quiz
Total questions: 11
Worksheet time: 4mins
Name
Class
Date
1.
Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is
a)
by site location.
b)
by sales function.
c)
in chronological order.
d)
in reverse sequence.
2.
To develop appealing promotional messages for a target audience, a marketer might build a profile of the typical buyer by considering demographic factors such as
a)
personalities, lifestyles, and location.
b)
lifestyles, attitudes, and income.
c)
age, gender, and income.
d)
location, attitudes, and age.
3.
During which stage of the product life cycle should a business focus on the points of difference between its product and its competitors' products
a)
Growth
b)
Maturity
c)
Declining
d)
Introductory
4.
What can a business do to attract trade-show attendees to the business's display or booth?
a)
Hold a prize drawing or raffle
b)
Send product coupons to attendees
c)
Place business cards on the display table
d)
Have plenty of seating available
5.
A business owned by two or more persons who have unlimited liability is called a
a)
sole proprietorship
b)
corporation
c)
cooperative
d)
general partnership
6.
Which of the following is a component of verbal communication between individuals:
a)
Eye contact
b)
Body posture
c)
Facial expression
d)
Listening
7.
What should you do if you phone an important customer and the customer indicates that you have called at a bad time?
a)
Explain that the call will be short.
b)
Try to continue the conversation.
c)
Ask the customer to call you back.
d)
Offer to schedule a second call.
8.
Abram works in a business's customer relations department. Which of the following is most likely to be his job title:
a)
consumer safety officer
b)
public relations specialist
c)
shipping and receiving clerk
d)
customer service representative
9.
Kayla replies to Mrs. Patterson by saying, “The ProSpin GX2 blender is currently on backorder, but we expect to have another shipment in our warehouse by the end of this week.” What is Kayla doing?
a)
Describing a product's features
b)
responding to a customer's inquiry
c)
determining the customer's buying motive
d)
using a merchandising approach
10.
Which of the following is one of the rights of customers who use the services of the hospitality industry:
a)
Safe environment
b)
Reasonable price
c)
Guaranteed satisfaction
d)
Efficient registration
11.
Which of the following is the most common channel of distribution for consumer goods:
a)
Producer to retailer to customer
b)
Producer to wholesaler to customer
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