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WorksheetsSEM1.01-1.05A
Total questions: 20
Worksheet time: 10mins
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
A Demand mostly tangible products
B Have consumers with artistic talent
C Include spectators and participants
D Are concerned with environmental issues
When a professional football expansion team is established in a community, which economic impact might happen?
A Business closures, job layoffs, and high inflation rates
B More tourism, lower tax rates, and high interest rates
C Increased job creation and more consumer spending
D Higher tax rates and fewer financial investment opportunities
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
A Total
B Indirect
C Fiscal
D Direct
Surrounding communities benefit from professional sports teams by which action occurring?
A Endorsing local political candidates
B Attracting tourist dollars
C Hiring handlers to make sure athletes behave
D Making seat licenses available to season ticket holders
The core benefits to customers who purchase sports products include entertainment, health, and which other component?
A Promotion
B Independence
C Achievement
D Adaptability
Which is a characteristic of the sports or event industry?
A Manages a worldwide media network
B Communicates with a limited audience
C Provides products that are different for each consumer
D Employs only those people who have athletic ability
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
A Target
B Mass
C Event
D Direct
One characteristic of event marketing involves promoting and selling which product or service?
A Tangible product
B Unique experience
C Nonperishable item
D Physical appeal
A characteristic of an event is that it is produced and consumed in which situation?
A During planned intervals
B At the same time
C By the same group of people
D In unemotional ways
Which persons help create the excitement and enthusiasm that make the games what they are?
A Team owners
B Coaches
C Trainers
D Spectators
One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?
A Their occupation
B Closed to the public
C Free of charge
D Played for enjoyment
Which is an example of promoting a sports event?
A Holding a race for a charitable organization
B Selling food products to a concession stand
C Delivering exercise bikes to retailers
D Distributing information about a NASCAR race
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A Sponsorship management
B Sales promotion
C Hospitality
D Advertising sales
Which marketing activities involve writing press releases and organizing news conferences for a sports organization?
A Promotions
B Advertising
C Media relations
D Community relations
For a sports organization, which marketing activities involve responsibility for licensing activities?
A Community relations
B Public relations
C Sales
D Merchandising
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?
A Awareness
B Image
C Image extension
D Loyalty
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
A Inconsistent
B Perishable
C Tangible
D Consistent
What are most sports or event products classified as?
A Pure goods
B Pure services
C A combination of goods and services
D A combination of rented and owned-goods services
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
A Financial
B Entertainment
C Economic
D Physical
Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports?
A He wants to maintain a healthy lifestyle.
B He has a laid-back attitude.
C He is very competitive by nature.
D He enjoys socializing with teammates.
