As a brand, no one wants to cultivate a strong emotional connection with customers.

According to neuroscientist Antonio Damasio, how consumers feel about a brand has more pull than what they think about a brand.

Repetition of the same color can weaken brand awareness.

The most common areas you’ll be using your branding colors:

One of the earliest steps in building a brand is determining your brand __________________.

Once you established what your brand personality goals are, how do you determine which colors will work best?

Red does not mean

Brown does not mean

You should plan on using how many colors?

Typically, brands use these common brand color schemes:

A stable branding color scheme,___________ colors draw in equal parts for three different sections of the color wheel.

When you have one personality trait that you want to focus in on, a ________________ scheme will emphasis the meaning of that one brand color.

______________ colors are great for dynamic, stimulating visuals, but be careful of copycatting another brand since they’re so popular.

_________________ schemes are safe bets, but as such not the best for standing out or drawing attention.