A debate or discussion of opposing or differing opinions

The use of words or phrases that convince people to do, believe or buy something

The position or opinion (for or against; pro or con) that a writer has about a topic or issue

The main point that a writer is trying to make in an argument or debate (Students should be required to wear uniforms in school)

A statement that tells readers why they should believe a claim

Information that an author provides (research, surveys, statistics, studies, expert opinions) to support or back up a reason

Evidence that disproves the arguments of the opposing or opposite side of a debate

"Brenda, a librarian for 30 years, stated that libraries were designed to share resources" is what type of evidence?

"Nearly 78% of the US population has Internet access at home" is what type of evidence?

"Research by the University of Maryland found that libraries can't keep up with computer and internet demand" is what type of evidence?

The use of personal expertise and experiences to persuade an audience to trust the credibility of a speaker

The use of emotional stories, quotes, and examples to persuade people to care about doing or buying something

The use of research studies, facts and statistics to persuade people to do or buy something

A technique that persuades people to do or buy something because it is popular

A technique that persuades people to do or buy something because it is new or cutting edge

A technique that persuades people to do or buy something because celebrities say good things about it

A technique that persuades people to do or buy something because it will make them happy or feel good like the people in the advertisement

A technique that persuades people to do or buy something because the numbers and percentages prove it is best

A technique that persuades people to do or buy something because it will support their country

A technique that persuades people to do or buy something because it is will show that they are rich or part of an elite group

A technique that persuades people to do or buy something because it is good for regular, everyday people

A technique that persuades people to do or buy something because it is special or different and has something that other things don't have

A technique that persuades people to do or buy something because of their emotional response to a question or statement

A technique that persuades people to do or buy something because they are getting a deal, financial benefit or something for free