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WorksheetsMKT1014_Chapter 4
Total questions: 10
Worksheet time: 6mins
The real value of marketing information lies in how it is used ________.
in determining selling prices for products
in analyzing budgets
in creating advertising campaigns
in the customer insights that it provides
A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
enterprise planning system
enterprise information system
marketing information system
corporate performance management system
An MIS is used to ________.
generate product interest
develop marketing plans
identify demographic trends
assess information needs
An MIS user should most likely be able to ________.
implement new technology
increase order requests
develop customer insights
analyze employee turnover
A management information system assesses information needs, develops needed information, and helps decision makers use the information.
TRUE
FALSE
The advantages of gathering Secondary Data are as the followings except:
Lower cost
Cannot collect otherwise
Obtain quickly
Accurate
The first step of Marketing Research Process is
Developing the research plan for collecting information
Defining the problem and research objectives
Implementing research plan
Interpreting reports and findings
Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________.
ethnographic research
internal databases
descriptive research
causal research
________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
Data warehousing
Competitive marketing intelligence
SWOT analysis
Ethnographic research
The marketing department of a reputable firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?
ethnographic research
strategic planning
data warehousing
competitive marketing intelligence
