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WorksheetsMKT 3.07-3.08
Total questions: 20
Worksheet time: 20mins
Which pricing tactic might be considered questionable by some businesses?
A Matching the prices of a competitor
B Developing a complex pricing structure
C Marking up prices to earn a profit
D Providing a reference price
The Standard Oil Company's price-fixing tactics and monopolistic control over oil refining and distribution in the late 1800's was a major contributing factor in the enactment of which piece of legislation?
A Sherman Antitrust Act
B Clayton Act
C Robinson-Patman Act
D Federal Trade Commission Act
Which is an example of an unethical pricing practice?
A A company set prices for its products low in an attempt to drive its competitors out of business.
B A business increases its prices when the cost of the materials to make the products increases.
C A firm sets a business objective to increase its profit margins over the next five years.
D A business prices a new product line to reflect high quality and status.
A business charges a small company a higher price for a product than it charges a large company for the same product. What does this activity represent?
A Price discrimination
B Controlled pricing
C Price competition
D Regulated pricing
What would be the most appropriate pricing strategy for a business in a small town where unemployment has skyrocketed and the economy is in a downturn?
A Below-cost pricing
B High-level pricing
C Odd-cents pricing
D Flexible pricing
Which factors should businesses consider when establishing the selling price of a product?
A Economic conditions
B Unfair sales laws
C Pricing agreements
D Trade practices
Companies A, B, and C sell similar products. Together, they recently decided to sell their products for the same price. The businesses are engaging in which unethical activity?
A Bait and switch
B Price-fixing
C Loss-leader pricing
D Gray markets
Why do some new companies set their selling prices as low as they can?
A To eliminate all possible competition
B To get market share as fast as possible
C To earn a high return on investment
D To quickly make a large profit
Which makes it possible for a business’s drivers to determine their exact location and obtain accurate directions to destinations?
A Video frequency technology
B Global positioning system
C CB radio system
D Image scanning technology
Which is an aspect of channel management that impacts customer service?
A Advertising
B Taxes
C Protectionism
D Timeliness
Which statement is true about technology in relation to channel management?
A Some businesses have the capacity to distribute most or all of their products through the internet.
B Because technology continues to evolve, vertical conflict among channel members is occurring less often.
C Technological advancements generally require businesses to increase the number of intermediaries they use.
D For most businesses, technology makes it more difficult to monitor the channel members' activities.
What do marketers want to achieve by determining distribution intensity?
A Ideal market exposure
B Complete market coverage
C Perfect market balance
D Total market saturation
When is it best for a business to use an exclusive distribution pattern?
A If it prefers to have its intermediaries promote the product.
B If it needs to maintain tight control over a product.
C If it chooses to eliminate intermediaries.
D If it wants the product to be available in all possible locations.
Which situation hinders a business's ability to provide quality customer service?
A Supply channel has high flexibility levels.
B Vendor consistently has back orders.
C Post-sale support is responsive.
D Distribution patterns are operational.
Which is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A It enables them to control channel activities.
B Wholesalers do not take title to the goods.
C Wholesalers usually buy in large quantities.
D It enables them to reach large retailers directly.
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A Producer to wholesaler to retailer to consumer
B Producer to agent to retailer to consumer
C Producer to consumer
D Producer to retailer to consumer
Which example demonstrates the use of satellite tracking within a distribution channel?
A An inventory specialist enters product status information into a handheld electronic device.
B A computer system performs warehouse functions that are usually executed by humans.
C A technological system creates an efficient routing plan for transportation companies.
D A dispatcher has current knowledge of a delivery truck's location and destination.
How do channel members add value to a product?
A By performing certain channel activities expertly
B By making the product more costly
C By making the product available in all locations
D By pursuing individual goals
Which would probably use a longer channel of distribution?
A A baby duck
B A printing press
C An airplane
D A bottle of shampoo
Which action customer service can take to facilitate the ordering process?
A Negotiate aggressively
B Oversee assembly
C Communicate effectively
D Monitor inventory
