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WorksheetsMarketing Objectives For IB Diploma
Total questions: 10
Worksheet time: 4mins
Are you ready?
yes
of course
why not?
are you sure about that
What is marketing objectives?
The goals of the firm.
To make profit.
The specific marketing goals of an
organization.
The generalization of objectives in marketing.
Is marketing objectives for?
Non - profit organization
For - profit organization
Both
The marketing objectives of for-profit (profitseeking)
organizations include:
Improved product and brand awareness
Sell to all customers
Open a worldwide franchise
I never heard about it
A business is unlikely to survive for
long without...
A high revenue
Ethical practice
Skillful workers that can create a quality product
Market research to create
a desirable product, at the right price.
What is the center of all marketing activities ?
Math
Communication
Purchasing
Technological know-how
Which is the overall reason that marketing strategies are designed and implemented?
Improving management techniques
Achieving planned goals
Changing the image of the business
Increasing business profits immediately
Conducting a survey to gather information is:
secondary research
observational research
ethnographic research
primary research
Which marketing career field involves determining why customers do what they do?
Advertising
Distribution or warehousing
Sales
Marketing research
If a company purchases survey results, this is called
Primary research
Observational research
Secondary research
Ethnographic research
