The business is doing well because customers have told their friends about it.

I hate advertising on websites.

My mum gets really angry with ___________ callers.

Adidas got a sports star to ______________ their new sports drink.

The name a company chooses for its particular product or group of products

launch a marketing __________________________ (make public a series of adverts to persuade people to buy a product).

knowing a lot about something and able to make good judgements about it

to acquire by the payment of money

something you can understand and feel connected to

to be the main influence on people's opinions or behaviour

a sense of excitement or interest created around or about someone or something

a person or company that sells goods directly to the public for their own use