WorksheetsMedia Literacy
Total questions: 35
Worksheet time: 18mins
Everyone consumes the same amount of media each day.
True
False
People can be affected by media message without realizing it.
True
False
Which of following is NOT a positive effect of interacting with media?
Oversaturation (getting too many media messages)
Being part of a larger community
Making more informed decisions about your life
If we want to get a general idea of the text, we should use _____.
skimming
scanning
When previewing a text, which of the following should we look at first ?
Subheading
Title
Picture
First Paragraph
Caption
When previewing a text, which of the following should we look at last ?
Caption
First Paragraph
Picture
Subheading
Title
When previewing a text, it is important to predict the main idea.
True
False
What type of media is this?
Traditional Media
Social Media
Billboards and outdoor advertising in Times Square, New York City is the type of:
Traditional Media
Social Media
Choose the right word.
I worry about the __________ of the news I see on social media. I should try to make sure the information is true.
reduction
reliability
social network
Choose the right word.
My younger sister has to teach me the new _________ to use in social media. I only know the old ones, and they aren't cool anymore.
donations
social networks
abbreviations
Choose the right word.
Our project in marketing class was to try to make a __________ advertisement that would be seen by lots of people on social media.
cause
viral
reliability
Which of the following is not considered demographic information?
income
age
location
interests
You can get information about your target audience by looking at your competitors and seeing who they are targeting.
True
False
In their advertisements, McDonald’s states that they have sold “billions and billions” of burgers. This is an example of a technique used to target audiences called:
problem-solution
avoiding regret
herding
playing on emotions
Which product might be targeted at older people who have health problems?
Medicine that can help with pain in the bones
A bicycle helmet that has large pink ears attached to the sides
A bank account that can be used to borrow money for university tuition
An action game that can be played on a smartphone
Which product might be targeted at people who have outdoor hobbies?
Traditional furniture made of expensive materials
A case for smartphones that protects against damage from water and dirt
The services of a lawyer who can help with tax problems
A bag that can keep school supplies organized
Which of the following might be the target audience for dinner food that can be prepared in less than 10 minutes?
People who enjoy reading books
People who don’t like to cook meals for themselves
Teenagers between the ages of 13 and 18
People who own dogs as pets
Which of the following might be the target audience for breakfast food that is brightly colored and very sweet?
Children between the ages of 6 and 12
People who work in an office
Older men
Older women
Choose the correct intensifier.
I cannot wear my favorite shoes anymore. My feet have grown and the shoes are not big ______________.
particularly
enough
both answers are correct
Choose the correct intensifier.
After traveling for a year, I was ________________ excited to see my family.
extremely
incredibly
both answers are correct
Biased by Spin means
giving a positive or negative point of view about a subject in order to change the opinion of the audience
place an important advertisement on the last page of the newspaper
to show to the readers all known information about the topic
not to publish the news
Who is the pundit?
a person who has a lot of knowledge and experience about a subject and gives opinions about these subjects in public.
a person who tweets a lot about about different subjects.
a person who follows all current events using social and traditional media
Bias by placement happens when stories that are important for our daily lives don't receive important placement in media messages.
True
False
Sensationalism means, using news media messages to inform people about events that are important to their daily lives.
False
True
Coverage of the story means
publishing media messages about an event.
publishing only negative information about the event
publishing only positive information about the event
to cover an object with the newspaper
Which sentence has the more negative spin?
We noticed a slight increase in the price of smartphone plans.
We noticed an excessive hike in the price of smartphone plans.
Which of the following would not be an example of mass media?
A radio show
A billboard
A letter from a friend
Which of the following is an example of literacy?
Saying words correctly
Writing an email
Having a conversation
Which of the following are techniques that an organization might use to get people’s attention?
Using loud, dance music
Having a variety of bright colors
Using a shocking article title
All of the above
Which of the following might be an example of bias?
an article in a newspaper that includes all of the information on a topic
an accurate (true) television report about the weather
an interview in a magazine that includes only positive information, and no negative information
What does it mean if a social media message is viral?
It has not been published yet.
It has a disease.
It is very popular and has been shared by many people.
To be diverse, the media should include people of different:
ages and cultures
religions and political beliefs
Both A and B
Which of the following is not a stereotype?
All women hate sports.
All men like sports.
Some women enjoy sports.
The Bechdel test was created to analyze how
men are shown in movies.
women are shown in movies.
different races are shown in movies.
