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WorksheetsOCR Digital Media Unit 1: LO5 Research data used by media institutions
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
Select the types of research [tick all that apply]
a)
Primary
b)
First
c)
Secondary
d)
First-hand
2.
Define primary research
a)
The use of data or findings from research that has already been undertaken
b)
Internet research
c)
Research conducted by you/your institution in order to gain new data
d)
Collecting information to find out more about a specific topic
3.
Define secondary research
a)
The use of data or findings from research that has already been undertaken
b)
Internet research
c)
Research conducted by you/your institution in order to gain new data
d)
Collecting information to find out more about a specific topic
4.
What is qualitative data
a)
Data that can be measured numerically.
b)
Descriptive data, useful to find out what people think of your product
5.
What is quantitative data
a)
Data that can be measured numerically.
b)
Descriptive data, useful to find out what people think of your product
6.
"1,500,000 people watched the TV show last night"
a)
Qualitative
b)
Quantitative
7.
"70% of the readership is ABC1"
a)
Qualitative
b)
Quantitative
8.
"That advert makes me want to buy that product"
a)
Qualitative
b)
Quantitative
9.
Which research method involves group discussions?
a)
Questionnaires
b)
Interviews
c)
Focus group
d)
Case study
10.
Which research method involves 1:1 discussions?
a)
Questionnaires
b)
Interviews
c)
Focus group
d)
Case study
11.
Which research method is best for gathering information from a wide population
a)
Questionnaires
b)
Interviews
c)
Focus group
d)
Case study
12.
Questionnaires can contain what type of questions [tick all that apply]
a)
Closed questions
b)
Open questions
c)
Grey questions
d)
Quantitative data
13.
What is a closed question?
a)
Questions that are not clear
b)
Yes / no questions
c)
Short answers or multiple choice questions
d)
Are always multiple choice questions
14.
What is an open question?
a)
Questions that ask you to select from a list
b)
Large questions that require a paragraph answer
c)
Extended answers, providing quantitative data
d)
Extended answers, providing qualitative data
15.
Which of these are examples of secondary research? [tick all that apply]
a)
Internet research
b)
Books and journals
c)
Your personal diariy
d)
Magazines and newspapers
16.
What is the purpose of research [tick all that apply]
a)
To identify the product reach
b)
To gain audience feedback
c)
To review competitors
d)
To find gaps in the market
17.
Which key term does this definition describe: Asking the audience how the felt about a product to gauge it's success
a)
Product reach
b)
Audience feedback
c)
Competitors
d)
Gap in the market
18.
Which key term does this definition describe: The number of people who read/watch a media product
a)
Product reach
b)
Audience feedback
c)
Competitors
d)
Gap in the market
19.
Which key term does this definition describe: The realisation that a new product or service is needed to serve an untapped audience
a)
Product reach
b)
Audience feedback
c)
Competitors
d)
Gap in the market
20.
Which key term does this definition describe: Companies who are rivals, e.g. BBC and ITV
a)
Product reach
b)
Audience feedback
c)
Competitors
d)
Gap in the market
21.
Which organisations collect data used to measure product reach? [tick all that apply]
a)
BARB
b)
RAJAR
c)
BBFC
d)
NRS
22.
It’s important to interpret the data that is presented
a)
true
b)
false
23.
Analysing data allows you to spot trends over time
a)
true
b)
false
24.
Graphs and charts are the only way to display data
a)
true
b)
false
25.
Tables can be used to display raw data
a)
true
b)
false
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