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WorksheetsDeveloping Pricing Strategies and Programs
Total questions: 20
Worksheet time: 10mins
What is one of the element of the marketing mix that produces revenue?
Product
Price
Promotion
People
Pricing decisions are
clearly complex and difficult
complex
easy
merely complex and difficult
These are the things needed to consider by the company except?
The product's stage in the life cycle.
Importance in the company's portfolio
Market's quantity sensitivity
Behavior of costs with volume.
These are the factors in making pricing decision except?
the company
the competition
the marketing environment
the consumer
These are 3 C's of Marketing: Pricing Consideration except?
Company
Color
Competition
Customer
What most consumer would pay?
Reservation price
Lower - Bound Price
Upper - Bound Price
Cheap
In business, a company in the same industry or a similar industry which offers a similar product or service is called?
Coordinators
Business Partners
Management
Competitor
What is the main challenge for market leaders and firms trying to build a market share?
aggressive price cutting
salary increase
adding manpower
creating a different strategy
Three possible responses to low cost competitors are, except:
further differentiate the products and services
introduce a low-cost venture
higher the standards
reinvent a low cost player
This includes the desired payback period for R/D cost and investments.
Customer
Competition
Pricing
Company
Consumer Psychology and Pricing encompasses the following except;
Consumer Strategy
Reference Prices
Price Cues
Price-quality Inferences
It is a short-run objective and firm must learn how to add value or face extinction.
Maximum Current Profit
Survival
Maximum Market Share
Skimming
It sums the reactions of many individuals who have different price sensitivities.
Price Strategy
Price Experiments
Price Sensitivity
Price Elasticity
What is used by manufacturers to estimate the real profitability of dealing with different retailers?
Activity - based Cost Accounting
Target Costing
Accumulated Production
Variable Cost
Companies must deliver the value promised by their value proposition, and the customer must perceive this value.
Target Costing
Accumulated Depreciation
Accumulated Production
Perceived - Value Pricing
Do not vary with production or sales revenue.
Cost
Fixed Cost
Variable Cost
Intangible Cost
Many brands strive to be "affordable luxuries" or products or services characterized by high levels of perceived quality, taste and status with a price just high enough not to be out of consumer's reach.
Product Leadership
Quality Leadership
Product - Quality Leadership
Quality - Product Leadership
Companies believe that a higher sale volume will lead to lower unit costs and higher long - run profit. They set the lowest price, assuming the market is price sensitive.
Maximum Market - Share
Minimum Market - Share
Market - Share
Maximum Customer - Share
Companies win loyal customers by charging a fairly low price for a high quantity offering
Typical Price
Value Pricing
Reference Price
Expected Price
Considering an observed price, consumer often compare it to an internal reference price or an external frame of reference
Competitor Price
Fair Price
Reference Price
Typical Price
