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Developing Pricing Strategies and Programs

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What is one of the element of the marketing mix that produces revenue?

a)

Product

b)

Price

c)

Promotion

d)

People

2.

Pricing decisions are

a)

clearly complex and difficult

b)

complex

c)

easy

d)

merely complex and difficult

3.

These are the things needed to consider by the company except?

a)

The product's stage in the life cycle.

b)

Importance in the company's portfolio

c)

Market's quantity sensitivity

d)

Behavior of costs with volume.

4.

These are the factors in making pricing decision except?

a)

the company

b)

the competition

c)

the marketing environment

d)

the consumer

5.

These are 3 C's of Marketing: Pricing Consideration except?

a)

Company

b)

Color

c)

Competition

d)

Customer

6.

What most consumer would pay?

a)

Reservation price

b)

Lower - Bound Price

c)

Upper - Bound Price

d)

Cheap

7.

In business, a company in the same industry or a similar industry which offers a similar product or service is called?

a)

Coordinators

b)

Business Partners

c)

Management

d)

Competitor

8.

What is the main challenge for market leaders and firms trying to build a market share?

a)

aggressive price cutting

b)

salary increase

c)

adding manpower

d)

creating a different strategy

9.

Three possible responses to low cost competitors are, except:

a)

further differentiate the products and services

b)

introduce a low-cost venture

c)

higher the standards

d)

reinvent a low cost player

10.

This includes the desired payback period for R/D cost and investments.

a)

Customer

b)

Competition

c)

Pricing

d)

Company

11.

Consumer Psychology and Pricing encompasses the following except;

a)

Consumer Strategy

b)

Reference Prices

c)

Price Cues

d)

Price-quality Inferences

12.

It is a short-run objective and firm must learn how to add value or face extinction.

a)

Maximum Current Profit

b)

Survival

c)

Maximum Market Share

d)

Skimming

13.

It sums the reactions of many individuals who have different price sensitivities.

a)

Price Strategy

b)

Price Experiments

c)

Price Sensitivity

d)

Price Elasticity

14.

What is used by manufacturers to estimate the real profitability of dealing with different retailers?

a)

Activity - based Cost Accounting

b)

Target Costing

c)

Accumulated Production

d)

Variable Cost

15.

Companies must deliver the value promised by their value proposition, and the customer must perceive this value.

a)

Target Costing

b)

Accumulated Depreciation

c)

Accumulated Production

d)

Perceived - Value Pricing

16.

Do not vary with production or sales revenue.

a)

Cost

b)

Fixed Cost

c)

Variable Cost

d)

Intangible Cost

17.

Many brands strive to be "affordable luxuries" or products or services characterized by high levels of perceived quality, taste and status with a price just high enough not to be out of consumer's reach.

a)

Product Leadership

b)

Quality Leadership

c)

Product - Quality Leadership

d)

Quality - Product Leadership

18.

Companies believe that a higher sale volume will lead to lower unit costs and higher long - run profit. They set the lowest price, assuming the market is price sensitive.

a)

Maximum Market - Share

b)

Minimum Market - Share

c)

Market - Share

d)

Maximum Customer - Share

19.

Companies win loyal customers by charging a fairly low price for a high quantity offering

a)

Typical Price

b)

Value Pricing

c)

Reference Price

d)

Expected Price

20.

Considering an observed price, consumer often compare it to an internal reference price or an external frame of reference

a)

Competitor Price

b)

Fair Price

c)

Reference Price

d)

Typical Price