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Media Literacy

Total questions: 55

Worksheet time: 39mins

Name
Class
Date
1.

What is the definition of target audience?

a)

A group of people that an advertisement is aimed at.

b)

A group of people that might be interested in joining a certain club.

c)

A group advertisements aimed toward a certain group of students.

d)

People that shop at Target.

2.
Advertisements trying to make people connect with their ads by using sadness, fear, humor, worry, and the need to belong/fit in.
a)
Glittering Generalities
b)
Bandwagon
c)
Appeal to Emotion
d)
Name Calling
3.
A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.
a)
Bandwagon
b)
Testimonal
c)
Appeal to Snobbery
d)
Celebrity spokesperson
4.
A technique in advertising when an average, everyday person says they use or enjoy a product or service.
a)
Appeal to Plain Folk
b)
Bandwagon
c)
Testimonial
d)
Glittering Generalities
5.
To convince someone to do or think something.
a)
Persuade
b)
Discourage
c)
Personification
d)
Dissuade
6.
Websites, magazines, news, games, tv shows, and advertisements are all types of
a)
Illustrations
b)
Social Networks
c)
Media
d)
Technology
7.
What is most likely the message of this advertisement?
a)
If you drink Coke Zero you will become a man.
b)
Coke Zero helps you be elegant, brave and charming.
c)
Coke Zero is for secret agents like 007
8.
Which persuasive technique is being used?
a)
Appeal to Snobbery
b)
Testimonial
c)
Bandwagon
d)
Appeal to Emotion
9.
Who is the target audience for this ad?
a)
Parents
b)
Kids
c)
Anyone
d)
Business Owners
10.
Which persuasive technique is being used?
a)
Bandwagon
b)
Celebrity Spokesperson
c)
Appeal to Plain Folk
d)
Name Calling
11.
What persuasive technique is being used?
a)
Bandwagon
b)
Glittering Generalities
c)
Appeal to Snobbery
d)
Name Calling
12.
What type of persuasive technique is being used?
a)
Name Calling
b)
Glittering Generalities
c)
Bandwagon
d)
Celebrity Spokesperson
13.
What type of persuasive technique is being used?
a)
Celebrity Spokesperson
b)
Glittering Generalities
c)
Appeal to Emotion
d)
Appeal to Snobbery
14.
What is the message of this ad?
a)
Heinz ketchup is the worst.
b)
Heinz has weird shaped bottles.
c)
Heinz is the best because of their tomatoes.
d)
Beyonce loves Heinz.
15.
Who is the target audience for this ad?
a)
Kids
b)
Men
c)
Women
d)
Elderly
16.
Which persuasive technique is being used?
a)
Bandwagon
b)
Appeal to Plain Folk
c)
Celebrity Spokesperson
d)
Name Calling
17.
What is the persuasive technique of this ad?
a)
Bandwagon
b)
Testimonial
c)
Appeal to Snobbery
d)
Glittering Generalities
18.
Who is the target audience?
a)
Women
b)
Men
c)
Kids
d)
Teenagers
19.

What is the definition for media?

a)

The newspaper and books.

b)

Facebook, twitter, instagram.

c)

Means of communication or ways that people communicate.

d)

something that is in the middle.

20.

Types of print media include all the following except:

a)

Email

b)

Books

c)

Advertisement booklets

d)

Newspapers

21.

Which is NOT a digital media?

a)

ESPN TV

b)

Twitter

c)

TIME Magazine

d)

Google

22.

True or False: Media can be both Digital and Print?

a)

True

b)

False

23.

Aldo was so excited to tell his friends that the yearbook he bought is _____________.

a)

Digital Media

b)

Print Media

c)

Print & Digital Media

d)

None of the above

24.

Diary of a Wimpy kid is a book but now it is also a movie.

a)

movie=print and book=print

b)

movie=digital and book=digital

c)

movie=digital and book=print

d)

movie=print and book=digital

25.

True or false: Media can persuade you to do something?

a)

True

b)

False

26.

The audience for a commercial about durable car tires are all EXCEPT

a)

Children

b)

Dads

c)

Moms

d)

Elderly

27.

The owner of a popular diaper company made a commercial about their diapers. The intended audience is more than likely....

a)

Third Graders

b)

Parents

c)

Babies

d)

Elderly

28.

Techniques used in commercials usually include the following EXCEPT:

a)

music/jingle

b)

celebrities

c)

bright colorful logos

d)

confusing message

29.

What are convincing words used in advertisement?

a)

expensive

b)

buy one get one free

c)

old

d)

boring

30.

When would you have to write a formal email?

a)

When writing your little Sister.

b)

When writing a Doctor.

c)

When writing your Best Friend.

d)

When writing your Mom.

31.

When is it appropriate to use informal language?

a)

When writing an essay.

b)

When writing a joke.

c)

When writing your Principal.

d)

When writing in a test.

32.

Why is it important to know about the different parts of an online news article?

a)

So you can better understand the news stories.

b)

So you can click on the best sponsored content links.

c)

So you can argue with people in the comments section.

33.

If an article's publish date was December 13, 2014, should you trust the information to be completely factual?

a)

Yes

b)

No

34.

Are sponsored content links usually news?

a)

Yes

b)

No

35.

Wikipedia is a good website to use for a research project.

a)

True

b)

False

36.

Which source is the MOST credible?

a)

Wikipedia

b)

Encyclopedia

c)

Social Media

d)

Other students

37.
What is the best reason to be skeptical of media?
a)
It rarely makes any sense
b)
It can have hidden agendas
c)
It never coneys valuable information
d)
It's mostly full of lies
38.
 What is the main purpose of advertising? 
a)
 to inform people about new products and services
b)
to let people know about a product’s benefits and where to buy it
c)
to make money for the company
39.
What effect does exposure to picture-perfect thin women and muscular men have on people?
a)
 It can cause eating disorders.
b)
 It can affect body image and self-esteem.
c)
 It has no effect.
40.
What is the definition of target audience?
a)
A group of people that an advertisement is aimed at.
b)
A group of people that might be interested in joining a certain club.
c)
A group advertisements aimed toward a certain group of students.
d)
People that shop at Target.
41.
To convince someone to do or think something.
a)
Persuade
b)
Discourage
c)
Personification
d)
Dissuade
42.
Websites, magazines, news, games, tv shows, and advertisements are all types of
a)
Illustrations
b)
Social Networks
c)
Media
d)
Technology
43.

What is media?

a)

advertising

b)

the variety of ways people communicate

c)

the variety of ways people sell things

d)

the variety of ways people lie to you

44.

What type of media occurs when the main idea comes across in text?

a)

written

b)

visual

c)

print

d)

auditory

45.

What type of media occurs when you take in the main idea with your ears?

a)

written

b)

persuasive

c)

visual

d)

auditory

46.

What type of media occurs when you take in the main idea by viewing it?

a)

print

b)

visual

c)

auditory

d)

written

47.

Which is NOT an example of visual media?

a)

podcast

b)

TV commercial

c)

magazine advertisement

d)

YouTube video

48.

Which of the following is an example of written media?

a)

TV news

b)

Facebook

c)

newspaper

d)

podcast

49.

Which of the following is an example of auditory media?

a)

blog

b)

TV commercial

c)

radio commercial

d)

magazine

50.

What is media literacy?

a)

being able to read and view media critically

b)

reading media

c)

being able to figure out the type of media

d)

being able to write media

51.

Which of the following is NOT a category for analyzing media?

a)

Content

b)

Audience

c)

Author

d)

Purpose

52.

A website about a summer camp and it's fun activities is mostly written for what audience?

a)

a young student

b)

a college student

c)

a one-year old child

d)

an elderly person

53.

A billboard reads "Virginia! Come See the Beauty!"

What is the most likely reason someone would create this billboard?

a)

to show that Virginia is a four season state

b)

to show how attractive Virginia is

c)

to show that Virginia has a lot of wildlife

d)

to convince people to come see the beauty of Virginia

54.

All are examples of someone using written media EXCEPT?

a)

Jack read the directions before putting together a new bookcase

b)

Marcy and Bill listen to their GPS while driving to a new location

c)

Layla reads a text from mom

d)

Ashley reads a blog about cooking meals around the world

55.

Why is media literacy so important?

a)

It helps us figure out the truth behind media

b)

It helps us analyze advertisements to know what is good for us

c)

It allows us to better understand the world around us

d)

all of the above

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