WorksheetsSEM1 4.01 .02 .04 .05
Total questions: 19
Worksheet time: 10mins
1. A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?
A. generate revenue
B. increase fan loyalty
C. offer financial support
D. attract new markets
2. Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which sales prospect is most likely to purchase ad space in the program?
A. Local music shop
B. National piano manufacturer
C. International symphony conductor
D. State or provincial museum director
3. When selling advertising space in sports or event programs, it is important for marketers to give their customers which component?
A. Mailing costs
B. Research fees
C. News deadlines
D. Advertisement specifications
4. To increase revenue, professional baseball and football teams often sell advertising that appears on or in which form?
A. National television
B. Local magazines
C. The back of tickets
D. Community newspapers
5. To sell advertising space in an event program, which is the first action Kyle should do?
A. Design the front cover of the program to show prospects
B. Call all businesses to determine their interest
C. Develop a list of local businesses to contact
D. Obtain printing supplies for the program
6. Camille is developing a rate card for advertising space in her school’s yearbook. Which layout is the most expensive for advertisers to purchase?
A. Quarter of a page two-color
B. Half page black and white
C. Quarter of page black and white
D. Half of a page four-color
7. When making appearances at special events, a well-known rock star asks that the event organizer pay for the air travel, lodging, and meals for his or her band and back-up singers. These requirements are examples of which components of a contract?
A. Rider terms
B. Financial requisitions
C. Organization charters
D. Nonnegotiable conditions
8. After event organizers released information to the press that a well known country singer will be performing at an upcoming fundraiser, the ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can cause which response?
A. Create a sense of community
B. Improve the television ratings of an event
C. Provide performers with supplemental income
D. Stimulate interest in an event
9. A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?
A. Sophia Sanchez, a Venezuelan talk-show host
B. Bella Marie, a well-known international fashion model
C. Richard Roberts, a Canadian theater critic
D. Karl Kamden, a Chicago-based restaurant owner
10. Which is an example of a business using a celebrity’s appearance to attract customers to an event?
A. An actor stars in the lead role of a film that is based on a bestselling novel.
B. A professional athlete announces her or his plans to retire within six months.
C. An athletic-shoe company distributes a press release about a new endorsement deal.
D. A rock star signs copies of his or her latest CD at the grand opening of a store.
11. Author Randall McPeak’s new thriller, Race to the End of Time, was recently released. McPeak’s publisher arranged for him to do book signings and readings at several bookstores across the country. The bookstores are most likely to experience which advantage due to the author’s appearances?
A. Their sales will likely increase.
B. Most of their customers are fans of McPeak’s books.
C. McPeak supports literacy initiatives.
D. Online book sales will begin to stabilize.
12. Which event do organizers often include to add interest and excitement?
A. Dress rehearsal
B. Long intermission
C. Celebrity appearance
D. Sponsor recognition
13. When a sports organization employee creates a promotional script for a sports announcer to read during a pregame award ceremony, the employee should do which action?
A. Include a joke in the introduction to capture the attention of the audience
B. Number the copy pages in reverse chronological order
C. Make sure the final copy is single-spaced and the typeface is bold
D. Identify name pronunciations that might be difficult to read
14. The purpose of designing an event program that contains space for advertisements is to accomplish which goal?
A. Promote the team
B. Get more people to buy the program
C. Generate more revenue
D. Pay less money for program printing costs
15. What do professional sports teams design for use during games that often become promotional tools because fans take them home?
A. Posters
B. Tickets
C. Programs
D. Samples
16. Which factor is most likely to discourage people from returning to the annual fireworks show that attracts hundreds of thousands of people to the downtown area?
A. Public transportation
B. Nearby accommodations
C. Traffic
D. Parking fees
17. A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
A. Adequate facilities
B. Aesthetics
C. Dedication usage
D. Sense of safety
18. What is a primary consideration for fans who are attending a professional football game in a large city?
A. Availability of parking space
B. View of the city from stadium seats
C. Accessibility to souvenir stands
D. Surface of athletic field
19. When attending a sporting event, most fans expect that the facility will provide which experience?
A. A learning situation
B. A winning experience
C. A safe environment
D. An ordinary performance
