NEW
Font size
WorksheetsPromotion
Total questions: 32
Worksheet time: 17mins
How have technological advancements enhanced a small business's ability to promote its products?
Most companies need fewer channels to coordinate and carry out promotional activities.
Small companies now have more money to spend on promotional activities.
Less time and creativity are required to develop effective promotional campaigns.
Information can be communicated by more venues, and messages can be customized.
Which type advertising promotes the support of a bank that gives to community projects?
Promotional
Prestige
Institutional
Service
Determine whether the statement is true or false: It is important for the promotional message to be factual.
False, it must only be memorable.
True, it should alter facts as necessary.
False, it need not be based on facts.
True, it must be based on facts.
Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?
Product promotion
Institutional advertising
Free publicity
Sales promotion
Which best describes the relationship of promotion and marketing?
Subsidiary
Interrelated
Dependent
One–to–one
Which situation most accurately depicts a promotional ethical issue in relation to children?
A television commercial portrays preschool-age children eating breakfast.
A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
A radio spot announces an upcoming concert for preteens during the morning time slot.
A newscast teaser televises graphic film clips of a war zone during prime-time viewing.
Which is an example of an external factor that affects promotion?
Reorganization of the business
Increase in a product's price
Government regulation of ads
A change in distribution methods
What is new technology enabling businesses to create that is impacting the promotion function?
Personalized premiums
Attractive commercials
Publicity campaigns
Individualized messages
In which stage of a product's life cycle do promotional activities focus on differences between competing products?
Introductory
Growth
Declining
Introduction
Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
HTMT
Euronet
URL
Internet
How does promotion benefit customers?
Causes them to postpone making buying decisions
Enables them to identify their buying decisions
Helps them to select appropriate products
Requires them to spend more on products
Which statement is true about regulating international promotional activities?
Most countries have a system of checks and balances to verify that promotion regulations are fair.
Businesses must submit all promotional materials to the International Ad Coalition for approval.
Governments bear the sole responsibility of monitoring promotional materials and regulations.
A business must understand that the laws governing promotional activities vary by country.
Which is an objective of institutional advertising?
To support personal selling activities
To demonstrate the organization's role in community affairs
To introduce new goods or services
To create customer interest in the company's goods or services.
Which is an example of advertisement stereotyping?
A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
A print ad shows a middle-aged male pouring orange juice for his children.
A magazine ad campaign presents a variety of people who encourage others to drink milk.
A well-known athlete records a PSA that emphasizes the importance of continuing education.
Which is an example of publicity?
A news release
Direct mail
A billboard
A television commercial
Why are there specific guidelines for advertising to children?
Research indicates that juvenile offenders watch more advertising on television than the average child.
Children are impressionable, and the wrong kinds of advertising can affect their development.
A campaign mounted by parents against advertisers states that their children demand the products they saw advertised.
Children revealed, in focus groups, that while they like watching ads, it does not make them behave differently.
Which form of promotion is generally emphasized for complex, technical products sold to industrial users?
Personal selling
Sales promotion
Publicity
Advertising
Which advertising message reinforces the concept of materialism?
We make this product by hand and use organic materials.
The government rates our product higher than our competitor's product.
You can increase your social status by purchasing this product.
For more information about our line of products, visit our website.
How do competing businesses within the same industry usually react to each other's promotional mixes?
By playing follow the leader
By reducing their promotional budgets
By trying not to outdo each other
By changing distribution channels
Some governments regulate promotional activities in their countries to protect consumers from which action?
Unnecessary media exposure
Inconsistent selling strategies
Deceptive advertising
Unlimited liability
Which is an example of out-of-home media?
An infomercial broadcast on a national television network
An eye-appealing card placed in a mailbox
A calendar imprinted with a company's name
An electrical sign located in a high-traffic area
Why are promotional media such as newspapers and television referred to as mass media?
They try to reach a limited, small audience.
They direct promotions to a specific audience.
They reach a lot of people at the same time.
They try to meet the needs of many businesses.
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
Radio
Newspaper
Direct mail
Television
The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?
Reach a specific geographic area
Deliver messages in a timely manner
Target a particular group of consumers
Deliver a low-cost message to a target group
Which is a print promotional medium?
A television commercial
A participation show
A shoppers' guide
A radio ad
Which would be used to promote special sales events only to customers who live in a specific location?
Specialty advertising
Suburban newspapers
Radio spots
Utility direct mail
Which is a common communications channel used in public relations?
Billboards
Trade shows
Product displays
Press releases
Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the telephone manufacturer. Which type of sales-promotion technique was used?
Warranty
Coupon
Sweepstakes
Rebate
The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?
Create long-term demand
Generate an immediate response
Persuade customers to remain loyal
Advertise a new product
During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?
Brand awareness
Product placement
Brand identification
Product programming
The use of communications channels in public-relations activities is an important part of which action?
Targeting customers
Marketing products
Advertising an image
Providing information
Which communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?
Press releases, online social networks, and print advertisements
Newsletters, annual reports, and the company's web site
News conferences, consumer blogs, and employee manuals.
Policy manuals, commercials, and sponsorship
