Social media and content marketing work in harmony and when combined with _____ forms the perfect mix.

What percentage of LinkedIn users are between the ages of 30 and 49?

When faced with a crisis situation, should you consider issuing a simple message from your company's official social handle acknowledging the situation or should you remain silent?

YouTube is no longer regarded as a video hosting platform but as a ________.

Your business has received some negative comments on Yelp. What should you do?

You're about to run a campaign across three social media channels and are in the process of scheduling your posts. Once the campaign has ended, you plan to run a report and analyze the results so you can see which posts relate to the campaign. What should you do when scheduling each one?

You've been promoting a video on social media around a new product. You want to know which of your posts has performed the best as you intend to turn this into a paid social media advert. What metric would you use to determine the answer?

You've been given a $5,000 budget to promote a research paper your company has just published. The research paper is hosted on a landing page and is free to download. All that is required is for the interested party to provide their email address. What cost metric would you base your ad campaign on with the goal of generating leads via downloads?

You're searching the web for third-party content to add to your Hootsuite schedule. What plugin can you choose to use to make this process easy?