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WorksheetsSEM I 1.06 Quiz
Total questions: 17
Worksheet time: 17mins
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Image extension
Financial Accountability
Brand awareness
Market segmentation
What might a sports organization offer a business to encourage that business to sponsor an event?
Free advertising
Partial ownership
Percent of profits
Naming rights
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
Saying a tournament is great
Appearing in a print ad
Cheering for a football team
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Create awareness
Encourage sales
Identify the retailer
Obtain a sponsor
What should be included in an event program if it is longer than four pages?
Satisfaction survey
Local news articles
Statement of organizers
Table of contents
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Sport
Lifestyle
Background
Education
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A personal observation
An interview
A testimony
A sales presentation
What are royalties?
A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes
Which is the basis for the licensing process?
The fans
Manufacturing
Trademarked property
Sponsorship
When designing an event program for a charity event, it is important to perform which action?
Acknowledge the event sponsors
Offer free admission coupons to other events
Provide product samples
Include the printing costs on the back-cover
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?
Soccer is so popular.
Foreign countries are usually wealthy.
They already make so much money in the U.S. market.
Sports are universally appealing.
Which is an example of a licensed product?
Converse shoes
Buick invitational golf tournament
NASCAR earrings
Wheaties cereal box featuring an athlete
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
It is the least expensive way to create name recognition.
It provides exclusivity and has potential to maximize exposure.
It reduces the need to engage in other promotional activities.
It usually increases spectator fan-base loyalty levels.
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
Team-building
Cross-promotion
Personal selling
Public relations
Team-related factors that affect brand equity include which components?
Schedule, coaches, and reputation
Star athletes, schedule, and tradition
Tradition, performance, and star athletes
Performance, coaches, and star athletes
Which statement is true regarding sports marketing?
Sports marketing encompasses only the radio and television media.
The use of high-profile athletes to endorse products does not increase brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Corporations sponsor sporting events to decrease their brand recognition.
