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WorksheetsSEM II 1.06 Quiz
Total questions: 10
Worksheet time: 10mins
A business that randomly surveys 200 customers to learn about opinions of a new product is collecting which marketing information?
Scientific
Technical
Confidential
Primary
Businesses often collect marketing information from customers in order to learn how to do which?
Earn the highest profits
Sell best in certain locations
Meet specific design standards
Qualify for vendor discounts
Businesses collect marketing information from other sources in order to find out what is happening in which area?
Research department
External environment
Parent corporation
Internal organization
Which is the first step that a business should take when collecting marketing information from its customers?
Define research objectives
Obtain secondary data
Determine the survey method
Develop a rating scale
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?
Selling motives
Profit margins
Trade restrictions
Cost of goods
Spain cannot manufacture enough mountain bikes to meet the demand due to a shortage of resources needed to make the bikes. The United States has agreed to assist in meeting the demand, but Spain will only except a certain amount into their country. The term that most represents this situation is:
Tariff
License
Quotas
Embargoes
Which presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries?
Language barrier in promotions
Cost of foreign monetary exchanges
Uncertainty about government policies
Lack of interest by foreign customers
A trade restriction when a country suspends all imported and exported trade with another country is called by what term?
Embargoes
Quotas
License
Tariffs
Which is the definition of “exchange rates.”
The value of one countries currency for the purpose of conversion to another country's currency.
Taxes placed on imported goods.
A policy that suspends all import-export trade with another country.
Limit the quantity of goods that move into or out of the country.
John’s Sporting Goods is planning on exporting sport equipment to England. England is placing taxes on all imported goods that come into the county. What is the name of the trade restriction?
Quotas
License
Tariffs
Embargoes
