WorksheetsChapter 1 Quiz Review
Total questions: 19
Worksheet time: 9mins
WHICH ECONOMIC UTILITY IS MISSING FROM THIS LIST?
FORM, TIME, PLACE, INFORMATION
Benefits
Impact
Utility
Possession
WHAT ARE THE PROMOTIONAL STRATEGIES IN A MARKETING CAMPAIGN DESIGNED TO DO?
HIDE YOUR PRODUCT FROM A CONSUMER
Promote your product
Have your product returned with the demand of refund
An example of form utility is which of the following?
Adding aloe to generic hand soap
Adding lighter fluid to charcoal on a grill
Adding wheels to a board to make it a skateboard
All of the above
Marketing is best described as which of the following?
Assisting in selling a product or idea
Accepting ruined material
Unhappy customers
All of the above
Time utility is having a tangible item available at a certain time of the year.
True
False
Place utility is known as offering products online as well as through catalogs for purchase.
True
False
Information utility does not involve communication with the customer.
True
False
WHICH OF THE FOLLOWING BEST DESCRIBES MARKET INFORMATION MANAGEMENT?
Gathering Information
Storing Information
Analyzing Information
All of the above
Channel Management is best described as which of the following?
Monitoring market trends
Promoting a product
Distributing a good to a customer
None of the Selections
Which of the following is not intangible?
Mowing the Lawn
Desk
Cleaning the classroom
Vacuuming the house
Which of the following is a tangible item?
A dream
A thought
An action
A pencil
An organizational market is best described as which of the following?
Business to customer transaction
business to business transaction
Neither selection
Which of the following is not 4 P of marketing?
Product
Place
Price
Purchase
An added value of marketing is an improved product.
True
False
Market information management does not gather, store and analyze customer trends.
True
False
A target market is significant because....
It is easier to know your consumer by name
It is easier to meet anew client
Competition is irrelavent
Marketing to those interested in your product/business is simpler
A COMPANY’S __________ IS ITS PERCENTAGE OF THE TOTAL SALES VOLUME GENERATED BY ALL COMPANIES THAT COMPETE IN A GIVEN MARKET
Market Segmentation
Market share
Multiple target market
Customer profile
Consumer market is.....?
Business to Business sales
Market Segmentation
Business to Customer Sales
Target Market
ALL PEOPLE WHO SHARE SIMILAR NEEDS AND WANTS AND WHO HAVE THE ABILITY TO PURCHASE A GIVEN PRODUCT ARE CALLED A MARKET.
True
False
