Free Printable Principles of sales and marketing Quiz 2 Test Preparation

Worksheets

Principles of sales and marketing Quiz 2 Test Preparation

Total questions: 16

Worksheet time: 10mins

Name

Class

Date

Which of the following is the first step of the consumer decision making process?

Information searching

Alternative evaluation

Need identification

Purchase decision

Which does not belong to the marketing mix?

Person

Place

Promotion

Price

Which is a better definition of 'Demographic' segmentation?

How customers behave; do they impulse buy?

Features such as age, gender

Customer lifestyle

Where customers live

Which is a better definition of 'Behavioural' segmentation?

How customers behave; do they impulse buy?

Features such as age, gender

Customer lifestyle

Where customers live

Which is a better definition of 'Psychographic' segmentation?

How customers behave; do they impulse buy?

Features such as age, gender

Customer lifestyle

Where customers live

Which is true of niche markets?

You sell undifferentiated products

You sell differentiated products

Your teacher wants a pair of these Jimmy Choo shoes but a pair of shoes from low cost brand Christian Siriano would be just as stylish. What part of need recognition is satisfied by her decision?

functional

psychological

both

Is she out of her mind? What is she thinking wanting a pair of $2000.00 shoes?

Which is NOT a factor in the Consumer Decision Process?

Purchase

Post Purchase

Limited Liability

Need Recognition

Lena has run a 5K race before and bought shoes for it but now she is considering better shoes for a marathon. Is she more likely to do an internal search for information or an external search?

Internal Search for Information

External Search for Information

But them both

I don't run unless something is chasing me.

10.

Xavier has a new job that will have him traveling up to 100 miles a week. He needs a car that can handle the excessive travel. What type of risk is he taking?

Performance Risk

Financial Risk

Physiological Risk

Social Risk

11.

If a product has universal appeal and uses a single marketing plan to reach all consumers, it is practicing this strategy.

Marketing Concept

Mass Marketing

Niche Marketing

Market Segmentation

12.

This marketing strategy allows businesses to customize their product offerings and their marketing decisions to smaller groups of identified people based on demo/geo/psycho- graphic information.

Marketing Concept

Mass Marketing

Niche Marketing

Market Segmentation

13.

Internal Locus of Control means that

you take responsibility for your actions

you take responsibility for others' actions

other people take responsibility for your actions

no one takes responsibility for your actions

14.

External Locus of Control means that

you blame others

you support others

you care for others

you provide for others

15.

Sam believes that no matter what he does he will be overcharged for car repairs.

An example of Internal Locus of Control

An example of External Locus of Control

An example of marketing

Sam is right! Those guys over charge for everything!

16.

When customers are satisfied, they do which of the following?

utilize evaluative criteria

They use positive word of mouth

They use negative word of mouth

They faint from disbelief because a product or service performed as advertised.

100 %

Principles of sales and marketing Quiz 2 Test Preparation

Total questions: 16

Worksheet time: 10mins

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