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WorksheetsHigher BM Marketing 1
Total questions: 21
Worksheet time: 21mins
Maximum profits are made in the Maturity Stage.
True
False
The information stage of the consumer decision making process is...
Where the consumer realises they need the product
Where the consumers decison process changes as they obtain information
Where the consumer evaluates alternatives in the market
When the product has been purchased
Altering one element of the marketing mix oftens means the remaining elements remain the same
True
False
At what stage of the product life cycle would a Nintedo Wii be at?
Introduction
Growth
Maturity
Decline
Which of the Boston Matrix Model categories are being described here: a business unit that has low growth potential and a small market share.
Star
Cash Cow
Problem Child/Question Mark
Dog
Which of the Boston Matrix Model categories are being described here: a business unit that shows rapid growth but poor profit margins.
Star
Cash Cow
Problem Child/Question Mark
Dog
Market Skimming is when a new product will enter the market with a high price and when the novelty has worn off the price will drop. True or False?
True
False
Destroyer pricing is when you break in to an already established market and start with a low price. The price then increases. True or False?
True
False
Factors affecting your choice for channels of distribution are...
The Product
The Price
The Market
Legal Requirements
Finance Available
Direct selling is when the Mnaufacturer sells straight to the wholesaler. True or False?
True
False
What distribution channel would be used if you were buying the new Iphone?
Direct
Via Retailer
Via Wholesaler
What distribution channel would be used if you were buying catering-size bags of rice?
Direct
Via Selected Retailers
Via a Wholesaler
