In S.W.O.T. analysis the letter "O" stands for?

In S.W.O.T. analysis the letter "W" stands for?

In S.W.O.T. analysis the letter "S" stands for?

ROI means?

Strength and weakness are external matters.

Opportunities and threats are external matters.

Consumers are increasingly using the internet to research companies, locate their contact information, and glance to their inventories. That is why it is important to have:

This type of weakness is common when customers are already familiar with a definite store or brand.

These strategies should enable the company to use all advantages that come from opportunities and use all already big strengths of its business

These strategies should enable to overcome all identified weaknesses of the company while it will use the opportunities from outside the business.

These strategies should allow to use internal strengths, while the company will work to eliminate or to reduce the threats from the environment.

These strategies should allow a business to eliminate all identified weaknesses and prevent external threats from outside the company.

Only a staff member who has prior knowledge of business is needed to conduct a SWOT analysis that is why it is _____ _______.

This strategy was developed by globally pre-eminent management thinkers Chan Kim and Renee Mauborgne.

It refers to the market where people buy products for personal use and are not intended for further sale to other people.

It is the sequence of steps that a consumer will need to undergo in order to arrive a the final purchasing decision.

In information search family members, friends, package, colleagues, and relatives are considered _____ _____.

In information search advertising, salesmen, dealers, package, trade show, display, and exhibition are leading _____ ______.

In information search mass media such as radio, TV, newspapers, magazines, cinema, and consumer-rating agencies are some primary ______ ______.

Experimental sources consist of handling, examining, testing, or using the product.

Attitudes of others towards a specific brand may affect someones' purchasing decision.

Unanticipated situational factors does affect our purchasing decisions.

Perceived risk affects our purchase decision making.

It classifies the customers into groups with similar needs and wants so that companies can be able to use its limited resources.

It entails discovering what types of consumers with diverse needs exist.

Segmentation must be

Me_ _ _ _ _ _ b _ e

Segmentation must be

A_ _ e _ _ ble

Segmentation must be

_ iff _ _ _ tiable

It means tailoring the marketing programs and products to suit the needs and wants of specific locations of specific individuals.