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Test #1 Prep - Into to Marketing

Total questions: 45

Worksheet time: 25mins

Name
Class
Date
1.
Which of the following is NOT one of the 4Ps?
a)
Product
b)
Packaging
c)
Place
d)
Price
2.
Managing inventory and storing goods is what part of the marketing mix? 
a)
product
b)
price
c)
place
d)
promotion
3.

If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?

a)

People

b)

Place

c)

Promotion

d)

Passion

4.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
5.
Which P represents features such as sizes and colors?
a)
Product
b)
Place
c)
Price
d)
Promotion
6.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
7.
What does the 4P's relate to?
a)
market research
b)
marketing mix
c)
products
d)
promotion
8.

Which type of advertising best allows a business to reach a specific target market?

a)

television

b)

radio

c)

direct mail

d)

newspapers

9.

Which one is NOT a stage in the PLC?

a)

maturity

b)

decline

c)

growth

d)

development

10.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

11.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

12.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

13.

What is a niche market?

a)

A market in which businesses sell to a large customer group with similar needs.

b)

A market in which businesses sell to a variety of customers.

c)

A market in which businesses sell to a small customer group with specific needs.

d)

A market in which businesses sell one product to many consumers.

14.
A target market can be described as the 
a)
direction the market is headed
b)
group of customers the business seeks to attract
c)
way a business draws its customers
d)
sample of the market
15.

For this type of advertising medium: The advantage is choice of ad size & the disadvantage is it can be read then thrown away

a)

Radio

b)

TV

c)

Internet

d)

Newspaper

16.

This type of advertising medium is: seen by thousands of people but can be very expensive. Expense varies by anticipated viewership.

a)

Magazines

b)

Newspapers

c)

Direct Mail

d)

TV

17.

This type of advertising medium: Advantage of being read if someone is into a particular hobby or topic while the disadvantage is it can be very expensive.

a)

Magazine

b)

TV

c)

Radio

d)

None of the provided answers

18.

A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name.

a)

Brand Symbol

b)

Brand Promise

c)

US Patent and Trademark Office

d)

Brand Cues

19.

______________is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.

a)

Service Mark

b)

Trademark

c)

Patent

d)

Copyright

20.
If a product has universal appeal and uses a single marketing plan to reach all consumers, it is practicing this strategy.
a)
Marketing Concept 
b)
Mass Marketing
c)
Niche Marketing
d)
Market Segmentation
21.
__________ and _________ bring products and customers together.
a)
Placement & positioning
b)
Satisfaction & targeting
c)
Targeting & positioning
d)
Promotion & placement
22.

When a company pays a fee for the right to promote itself and it's products or services at or on a set location

a)

Personal Selling

b)

Institutional Advertising

c)

Publicity

d)

Sponsorship

23.

What does coca cola actually sell to distributors?

a)

Bottled product

b)

Concentrate

c)

Soda

d)

Bottles

24.

Why did Coca Cola change their bottle shape originally

a)

Easier for transportation

b)

Assisted in customers holding the product

c)

Stop copycats & knockoff products

d)

All of the provided responses

25.

Coca Cola invented the modern day Santa Claus

a)

True

b)

False

26.

Coke Classic was Coke's greatest marketing blunder

a)

True

b)

False

27.

New Coke lasted only 5 years because of intense public scrutiny

a)

True

b)

False

28.

New Coke was Coke's greatest marketing blunder

a)

True

b)

False

29.

Where is Coke's secret formula located?

a)

Archives

b)

Bank

c)

Space

d)

Space Bank

30.

The Coke freestyle machine's top seller is which drink?

a)

Vanilla Coke

b)

Sprite

c)

Classic Coke

d)

Mountain Dew

31.

In what state is Ben & Jerry's located?

a)

Atlanta

b)

Maine

c)

Michigan

d)

Vermont

32.

In what type of establishment did Ben & Jerry's start?

a)

Oil Field

b)

Gas Station

c)

Bakery

d)

None of the listed responses

33.

What best describes Ben & Jerry's marketing strategy?

a)

Traditional

b)

Ego-centric

c)

Blobs & Slobs

d)

Contemporary

34.
THE DUTY OF BUSINESSES TO CONTRIBUTE TO THE WELL-BEING OF SOCIETY
a)
SOCIAL RESPONSIBILITY
b)
RULES AND PROCEDURES
c)
BUILDERS
d)
FINANCE
35.

What is Fairtrade all about?

a)

better prices and better working conditions

b)

more trade for less money

c)

less money for workers

d)

less crops

36.

Which of these are part of the marketing mix

a)

price

b)

product

c)

people

d)

place

e)

tv commercials

37.

Define Promotion

a)

Any from of communication a business or organization uses to inform, persuade, or remind.

b)

The number of different product lines a manufactures or sells

c)

The process of creating, growing, and manufacturing

38.

What is the person who buys a product called?

a)

Retailer

b)

Consumer

c)

Purchaser

d)

Customer

39.

How/where a product will be distributed

a)

Price

b)

Place

c)

Promotion

d)

Product

40.

THE 4 P's - product, place, promotion, price

a)

price

b)

selling

c)

target market

d)

Marketing mix

41.

Two main goals of marketing are creating new customers and retaining existing customers.

a)

True

b)

False

42.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

43.

What has Coke Cola done to its product to survive?

a)

change the recipe

b)

change the bottle

c)

change the size

d)

change the logo

44.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

45.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

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