wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Mod Marketing - Chapter 2 Test

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

The moral standards recognized and accepted for how individuals and organizations interact and behave

a)

Ethics

b)

Social responsibilities

2.

The ethical obligation a business has for contributing to the well-being of society

a)

Social responsibility

b)

Code of ethics

3.

Openness with information shared with company stakeholders and the public

a)

Transparency

b)

Consistency

4.

These explain the ethical expectations and practices to which company employees are to adhere

a)

Code of ethics

b)

Social responsibilities

5.

Choices on how to act in situations prior to those situations calling for action

a)

Meta-decisions

b)

User-generated content

6.

Online material about a product created by those who have used the product

a)

User-generated content

b)

Artificial intelligence

7.

The result of technology's capability to generate outcomes similar to what people would generate in decision making processes

a)

Artificial intelligence

b)

Meta-decisions

8.

Which of the following are the most important workplace values for full-time employees, according to the business data company, Clutch?

a)

Adequate time off and friendly coworkers

b)

Fair pay and fair treatment

9.

Consumer privacy is an issue when it comes to which of the following?

a)

Artificial intelligence

b)

Data collection

c)

Both of these

10.

True or false. Praising an employee's positive fulfillment of ethical expectations is discouraged since ethical behaviors are private issues

a)

True

b)

False

11.

Who must marketers keep in mind when dealing with ethics?

a)

The public

b)

Potential customers

c)

Current customers

d)

All of these groups should be kept in mind

12.

This organization "focuses relentlessly on driving growth by fueling smarter marketing and leading industry change"

a)

American Marketing Association

b)

Association of National Advertisers

13.

This organization is "a bipartisan federal agency with a unique dual mission to protect consumers and promote competition"

a)

Federal Trade Commission

b)

American Marketing Association

14.

This organization provides accreditation to businesses that meet established criteria and provides consumers with information on scams and untruthful advertising

a)

Association of National Advertisers

b)

Better Business Bureau

15.

This organization "strives to be the most relevant force and voice shaping marketing around the world"

a)

American Marketing Association

b)

Federal Trade Commission

16.

Which of the following is one of the AMA's 6 values for guiding the work of marketers?

a)

Honesty

b)

Fairness

c)

Citizenship

d)

All of these