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WorksheetsMod Marketing - Chapter 2 Test
Total questions: 16
Worksheet time: 8mins
The moral standards recognized and accepted for how individuals and organizations interact and behave
Ethics
Social responsibilities
The ethical obligation a business has for contributing to the well-being of society
Social responsibility
Code of ethics
Openness with information shared with company stakeholders and the public
Transparency
Consistency
These explain the ethical expectations and practices to which company employees are to adhere
Code of ethics
Social responsibilities
Choices on how to act in situations prior to those situations calling for action
Meta-decisions
User-generated content
Online material about a product created by those who have used the product
User-generated content
Artificial intelligence
The result of technology's capability to generate outcomes similar to what people would generate in decision making processes
Artificial intelligence
Meta-decisions
Which of the following are the most important workplace values for full-time employees, according to the business data company, Clutch?
Adequate time off and friendly coworkers
Fair pay and fair treatment
Consumer privacy is an issue when it comes to which of the following?
Artificial intelligence
Data collection
Both of these
True or false. Praising an employee's positive fulfillment of ethical expectations is discouraged since ethical behaviors are private issues
True
False
Who must marketers keep in mind when dealing with ethics?
The public
Potential customers
Current customers
All of these groups should be kept in mind
This organization "focuses relentlessly on driving growth by fueling smarter marketing and leading industry change"
American Marketing Association
Association of National Advertisers
This organization is "a bipartisan federal agency with a unique dual mission to protect consumers and promote competition"
Federal Trade Commission
American Marketing Association
This organization provides accreditation to businesses that meet established criteria and provides consumers with information on scams and untruthful advertising
Association of National Advertisers
Better Business Bureau
This organization "strives to be the most relevant force and voice shaping marketing around the world"
American Marketing Association
Federal Trade Commission
Which of the following is one of the AMA's 6 values for guiding the work of marketers?
Honesty
Fairness
Citizenship
All of these
