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WorksheetsChapter 3
Total questions: 10
Worksheet time: 5mins
Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
macroenvironment
microenvironment
technological environment
political environment
Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
marketing environment
marketing orientation
strategic planning
target markets
A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.
internal
general
government
citizen-action
The interrelated departments within a company that influence marketing decisions form the ________ environment.
cultural
economic
company
political
________ help companies stock and move goods from their points of origin to their destinations.
retailers
physical distribution firm
marketing service agency
resellers
________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.
Financial intermediaries
Physical distribution firms
Resellers
Wholeselers
Companies can succeed against their competitors by all of the following except ________.
providing greater customer value and satisfaction
better meeting the needs of target customers
positioning their offerings strongly against competitors' offerings in the minds of consumers
providing the same product as the competition
Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.
financial intermediary
physical distribution firm
marketing services agency
reseller
Which is NOT part of the company environment that influences marketing decisions?
accounting
finance
purchasing
R&D
retailers
Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
licensor
supplier
marketing intermediary
local public
