no

yes

obviously not

perhaps

Maybe

nah

yes

sure

maybe

i dont really care

its not free

walk it off

a business gives up control of their message

a business has to much control of their message

placement of newsworthy items about a business, new products, or employees in the media; an act designed to attract public interest; information with news value issued as a means of gaining public attention or support. It involves creating demand for a business or product by placing news about it in publications, radio, television, or another form of media. It is not paid for.

On jah

The principal function of publicity is “building an image”. Image is the way a business or organization is defined in people’s minds.

People are more likely to pay attention to news stories than to advertisements

No

Maybe

Yes

All of the Above.

Increasing sales

Reinforcing the firm’s good reputation

Increasing the receptivity of consumers to the firm’s advertising

Conditioning customers to expect quality products from the firm

Building a name

Building an image

Showing off your product

promotion