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WorksheetsCHAPTER 2 CONSUMER BEHAVIOR IN TOURISM
Total questions: 10
Worksheet time: 5mins
Define motivation
Those factors which motivate the tourist to wish to purchase a particular product
Those factors which determine to what extent tourists are able to purchase the product they desire
Factors which determine whether or not someone will be able to take a holiday or not
Factors which determine the type of trip, if the first set of determinants allow a holiday to be taken
Define Determinant
factors which motivate the tourist to wish to purchase a particular product
Those factors which determine to what extent tourists are able to purchase the product they desire
an activation, drive and or reason to engage in a certain behavior and to maintain that behavior.
a general term for any part of the psychological process which involves the experiencing of needs and drives, and the behavior that leads to the goals which satisfy them.
Intellectual component can be defined as
the extent to which the individual is motivated to engage in leisure activities that involve mental activities such as learning, exploring, discovering, creating and imagining.
the extent to which an individual engages in leisure activities because of the need for friendship and interpersonal relationships and the need to be valued by others.
the extent to which the individual engages in leisure activities in order to achieve, master, challenge, and compete.
•the extent that an individual needs to escape and get away from over-stimulating life situations.
Social component can be defined as:
the extent to which an individual engages in leisure activities because of the need for friendship and interpersonal relationships and the need to be valued by others.
the extent to which the individual is motivated to engage in leisure activities that involve mental activities such as learning, exploring, discovering, creating and imagining.
the extent to which the individual engages in leisure activities in order to achieve, master, challenge, and compete.
the extent that an individual needs to escape and get away from over-stimulating life situations.
Competence-mastery component can be defined as
the extent to which an individual engages in leisure activities because of the need for friendship and interpersonal relationships and the need to be valued by others.
the extent to which the individual engages in leisure activities in order to achieve, master, challenge, and compete.
the extent to which the individual is motivated to engage in leisure activities that involve mental activities such as learning, exploring, discovering, creating and imagining.
the extent that an individual needs to escape and get away from over-stimulating life situations.
Stimulus-avoidance component can be defined as
the extent to which the individual is motivated to engage in leisure activities that involve mental activities such as learning, exploring, discovering, creating and imagining
the extent to which an individual engages in leisure activities because of the need for friendship and interpersonal relationships and the need to be valued by others.
the extent to which the individual engages in leisure activities in order to achieve, master, challenge, and compete.
the extent that an individual needs to escape and get away from over-stimulating life situations.
Which statement is NOT true on personal determinants
personal determinant will vary over time with changes in age, family situation and experience as tourist
Different individuals will perceive certain determinants to be more important than others, based on attitudes, personalities etc
Personal determinants represent a market opportunity for the tourist industry
Extrovert people may be more inclined to take account of external determinants
which of the following are role of tourism industry?
Develops products specifically to match the determinants of tourist behaviour
Provides information to prospective tourists
Designs its promotional messages to fit the key determinants of the behaviour of different groups of tourists
all of the above
Tourism products are complex because they exist at 2 different levels:
The package holiday & stand-alone tourism products
intangible and tangible tourism product
expectation and reality
personal and external tourism product
which element is internal to the tourist decision making process?
personal motivator
family commitment
disposable income
all of the above
