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Chapter 18 Review

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?

a)

Interior Displays

b)

Storefront

c)

Store Interior

d)

Store Layout

2.

Point-of-Purchase displays are a consumer sales promotion device.

a)

True

b)

False

3.

Colors found opposite each other on the color wheel are called ________________ colors.

a)

Uncomplimentary

b)

Complementary

c)

Formal

d)

Informal

4.

_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.

a)

Formal

b)

Informal

c)

Display

d)

Visual

5.

Your store is under construction because there is not a functional way to facilitate and promote sales. Your store is in need of a better _____________ ______________.

a)

Formal Balance

b)

Informal Balance

c)

Store Layout

d)

Interactive Kiosk

6.

______________ _______________ are displays that may coincide with seasons or holidays.

a)

Store Decorations

b)

Interactive Kiosks

c)

Formal Balance

d)

Informal Balance

7.

Timothy took his family to Disney's Magic Kingdom, upon arrival they decided to get fast passes for all of the top rides. There was a stand alone ____________ in the middle of the park that allowed him to quickly book the fast passes.

a)

Marquee

b)

Kiosk

c)

Prop

d)

Focal Point

8.

Which of the following is a step in "creating a display?"

a)

Select Merchandise

b)

Select Type of Display

c)

Choose Setting

d)

All Selections are Steps in "Creating a Display"

9.

______________ refers to the relationship between and among objects in a display.

a)

Formal Balance

b)

Informal Balance

c)

Proportion

d)

Focal Point

10.

The picture is an example of which of the following?

a)

Formal Balance

b)

Informal Balance

c)

Display

d)

Marquee

11.

Placing several smalls items together with one large item is known as Formal Balance of a display.

a)

True

b)

False

12.

On a _______________ outside of Publix, the words read "Chicken Tender Sub is on sale for $6.99.

a)

Kiosk

b)

Display

c)

Marquee

d)

Fixture

13.

A display should not support a positive business image.

a)

True

b)

False

14.

The person in the picture is using a _____________ to assist in the marketing of their store.

a)

Kiosk

b)

Prop

c)

Focal point

d)

Fixture

15.

The last step in the "Creating a Display" process is which of the following?

a)

Choose Setting

b)

Manipulate the Artistic Elements

c)

Evaluate the completed display

d)

None of the Selections

16.

A display can be ineffective if the lighting is not proper to its proportion.

a)

True

b)

False

17.

The person in the picture is in the act of ________________ _______________.

a)

Formal Balance

b)

Informal Balance

c)

Display Maintenance

d)

Store Layout

18.

What colors are opposite one another on the color wheel?

a)

Adjacent Colors

b)

Triadic Colors

c)

Complementary Colors

d)

Principle Colors