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WorksheetsMarketing & Active Listening
Total questions: 28
Worksheet time: 30mins
What are the 4 P's of marketing (aka marketing mix)?
production, product, promotion, prime
product, place, price, promotion
producing, pricing, promoting, preventing
photos, videos, radio, TV
Creating, promoting and presenting a product to meet consumer wants or needs is called
marketing
sales
advantage
networking
The exchange of goods or services is
target
sales
marketing
none of these
Making use of resources or a strategy that gives your organization a “leg up” on its competitors is known as
business
marketing
target marketing
competitive advantage
A group of customers which the business has decided to aim its marketing efforts and ultimately its merchandise is
bull market
network
target market
customers
A product must meet customer _____________ in order to be of value to the company.
A. wants
B. needs
C. price range (ability & willingness to pay)
A or B and C
Where would a business like Red Lobster be least likely to locate?
large city on a main hwy
medium city in a business district
medium city in a mall
large city near Olive Garden & Longhorn’s
The person who purchases a product at Walmart is always the __________.
consumer
customer
supplier
customer & consumer
What is the main purpose for a company advertising?
To get on TV or Radio
To increase profits
To spend some of their money to help with taxes
To let many people at once know where the business is located
Which of these terms refers to the group of all the product lines offered for sale by a company?
target market
product mix
marketing mix
brand
The person who uses the car wax and sponge purchased at O'Reilly's is the _______.
consumer
customer
supplier
seller
Which of these products are goods?
manicure
new cap
taxi ride
all of the above
What is the main reason why generic products can be sold at a reduced price?
They are lower in quality.
They have less competition.
Less money is spent to promote them.
They are available in more store locations.
It's important for all elements of the marketing mix to work together. In good marketing strategy, what's at the center of all the efforts?
the customer
the product
the business
the competitors
Which of these statements defines the philosophy of marketing?
Focus on selling through lots of advertising and large sales forces
Produce a large amount of goods as quickly as possible to increase supply
Use high-pressure sales tactics to increase profits for the business
Focus all of efforts on satisfying the wants and needs of the customer
What is the term for any form of communication that a business uses to inform, persuade, or remind potential customers about their products?
promotion
packaging
marketing mix
distribution
The process of communication through sending and receiving wordless messages through gesture; body language or posture; facial expression and eye contact:
non-verbal signals
projection
interpretation
active listening
A communication technique which requires the receiver to give feedback of what they hear to the speaker to confirm what the receiver has heard.
analyzing
feedback
non-verbal
active listening
To examine critically, so as to bring out the essential elements or give the essence of:
body language
empathy
active listening
analyze
Understanding the nature or meaning of; grasp with the mind; perceive.
empathy
comprehend
feedback
enunciation
The intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another (Identifying with others):
analyza
discern
empathy
active listening
What is the term that refers to a product's identity, as represented by its name and/or mark?
brand
generic
advertising
market segment
What is a sales promotion?
placing information about a product in the news media
a paid advertisement to influence people about a product
a short-term incentive used to get people to buy a product
an ongoing effort to foster positive relationships with the public
What is the term for unprocessed natural resources that are refined into end products?
raw materials
component parts
supplies
process materials
At what stage in the product life cycle would it be most likely to make a decision about deleting the product?
introduction
growth
maturity
decline
Look at the picture (Italian suit) . Briefly describe the target audience for this. (List at least 3 characteristics of the target market)
What is the term for a quantitative and qualitative assessment of the market (looks at many factors)?
total market check
market analysis
business plan
Q2 assessment
Why would a business set the price of their product above the competition's price?
it's the best way to increase market share
to get more customers
higher price often indicates higher quality to customers
Jimmy cracked corn and I don't care
