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POB 1.04 Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

The way a company and its employees communicate and interact with their customers.

a)

Customer relations

b)

Customer Secrets

2.

Positive customer relations are important because it

a)

Develops customer distrust in a product or service

b)

Allows a company to seek and act on customer feedback to improve products or services

3.

Techniques for building positive customer relations is to

a)

Set and achieve high service standards

b)

Have the customer listen to your needs

4.

In order to have spectacular customer service, a company must...

a)

offer quality service

b)

provide inefficient service

5.

You can grow your customer base by:

a)

Offering no new products or services

b)

Giving referral incentives

6.

It is easier for employees to develop positive customer/client relations if employees understand that each customer is

a)

a unique individual.

b)

like most others.

7.

The primary reason customers give for not returning to a business is a lack of

a)

courtesy from salespeople.

b)

advertised merchandise.

8.

The primary reason the business benefits when salespersons practice good customer relations is that it

a)

develops repeat customers.

b)

prevents customer objections.

9.

Customer relations is often used interchangeably with the term __________.

a)

productivity

b)

customer service

10.

Opportunities to interact with customers are known as __________.

a)

promises

b)

touch points