WorksheetsBusiness Studies ( Marketing )
Total questions: 18
Worksheet time: 12mins
What is Market Research?
The process of gaining information about customer, competitors and reading market trends
The process of reviewing cash flow forecasts
The process of researching the markets and methods of improving cash flow
The process of looking at target audiences
What is collecting "Primary Research"?
Information collected for a specific purpose
Information collected second hand
Information collected offline
Information collected through old sales records
What is "Secondary Research"?
Research collected that already exists
Research that is collected through a survey
Research that is new and up to date
Research that hasn't been completed yet
What is Quantitative data
Numbers,
Opinions
What is Qualitative data
Numbers
Opinions
A business uses online methods to spread a message. This is known as..
Viral Marketing
Data collection
Social media
Newspapers
Cadbury has innovation the Dairy Milk to contain pieces of Banana. To encourage people to buy the product they price it at 45p. This is known as
Price Reduction
Penetrating Price
Exported Price
Promotion
Cadbury chocolate has alot of competitors in its market. They have a lot of returning customer.. This is known as
Customers
Customer Loyalty
Negative comments
Returning employees
Ensuring a business achieves repeat purchase, they focus on four areas. They are
The four P's
The 6 thinking hats
Blue sky thinking
Lateral thinking
The "Product life cycle" is made up of 6 stages. What is the first stage
Research and development
Saturation
Maturity
Growth
Heinz are reviewing their advertising policies. This is know as what area of the marketing mix?
Price
Promotion
Product
Place
Pictures
What are the benefits to collecting Primary Research?
New and up to date research for a specfic topic
Second hand data
Data used for another purpose that you can certain use elements of
Data found online
