The face or "mask" that a speaker shows to his or her audience.

What is "the faculty of observing . . . the available means of persuasion" in any situation?

The topic of the text. What the text is about.

The listener, viewer or reader of a text.

Identify the primary appeal in this statement: "You should believe my diagnosis because I have 20 years of experience as a medical doctor."

Identify the primary appeal in this statement: "The eyes of the world are upon you. The hopes and prayers of liberty-loving people everywhere march with you." (Eisenhower's Speech to the troops before D-Day)

Identify the primary appeal in this statement: "All men are mortal. Socrates is a man. Therefore, Socrates is mortal."

Rhetorical strategies used to persuade an audience by emphasizing what they find most important or appealing.

The emotional "charge" that a word or phrase creates is its _______________________.

What is the literal meaning of a word or phrase (the dictionary definition)?

What is the primary rhetorical appeal in this ad?

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

Identify the primary appeal in this statement: "Since the introduction of a high "sin" tax on cigarettes, lung cancer deaths have dropped by 35%. The link between smoking and early death is strong ."

What is the time and place a speech is given or text is created?

Greek for "hostile." An aggressive argument that tries to establish the superiority of one opinion over all others. Does not usually contain a counterargument.

Concession and Refutation are used as a strategy in ______.

Character, Credibility, and Competence are all attributes of _______.

A diagram that illustrates the relationships among speaker, audience and subject.

The use of rumors, lies, disinformation and scare tactics in order to damage or promote a cause.