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WorksheetsTechWyse BNL Quiz
Total questions: 20
Worksheet time: 15mins
The 4 P's of marketing as defined by Philip Kottler are:
Price, Product, Place, and Promotion
Price, Performance, Place, and Promotion
Price, Product, Place, and Positioning
PR, Product, Place, and Person
What is an ad group?
An ad group is a collection of related ads
An ad group is a collection of related campaign settings and ads
An ad group is a collection of related keywords and ads
An ad group is a library of your ads grouped by category
What does RTB stand for in Programmatic buying?
Real Target Bidding
Reverse Time Bidding
Real Time Bidding
Real Time Brokering
What is Anchor Text?
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page
Which of the following can be termed as appropriate Keyword Density?
0.01-0.1%
0.1-1%
3-4%
7-10%
What is a meta description?
A short description of your web page, that lets the search engine know what it's about
A place to put the keyword for a page
A description of the company displayed above the title tag
A description used to tell search engines the location of the company
Which of the following is NOT considered a blackhat SEO tactic?
Buying links
Link exchange
Hidden text
Keyword stuffing
What are the 3 main variables of calculating your Quality Score?
Landing Page Experience, Conversion Rate, Bounce Rate
Expected CTR, Page Speed, Average Time on Site
Ad Relevance, Bounce Rate, Landing Page Experience
Landing Page Experience, Expected CTR, Ad Relevance
What is Robert Rego's role in TechWyse
Janitor
I have no idea...
Account Director
Tim the TechWyse mascot
If 63 people out of 100 visitors come to your website and exit without taking any actions on your website. What does this mean?
Expected CTR is 0.63
You have a bounce rate of 63%
63% of people who entered your website, clicked onto another page
63% percent of visitors failed convert as a lead
What does PPC stand for?
Product Per Click
Pay Per Click
Paid Product Click
Pay Per Conversion
What does GMB stand for?
Google My Business
Google Mirco Business
Google Map Bio
Google Map Business
What is Impression Share?
The amount of backlinks your site has
The number of impressions you're eligible to receive
The number of impressions you've received divided by the estimated number of impressions you were eligible to receive
How frequently your ad is clicked
How do Blogs help with SEO performance?
Blogs reduce bounce rate
They demonstrate to users that you are an expert in your field
They are a means of adding new keyword-rich content to your site
They don't help
How do you calculate Click Through Rate (CTR)?
CTR is the number of visitors your site receives divided by bounce rate
CTR is the number of clicks your ad receives divided by the number of conversions you receive
CTR is the number of visitors your site receives divided by the number of times your ad is clicked
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown
What does Mo constantly brag about?
His exceptional PM team
His exceptional hair
His exceptional rock climbing
His exceptional dance moves
Where are Display Ads typically shown?
Facebook and Instagram
SERP
Email marketing
Display network sites/apps
If your ad is shown 5147 times and receives 398 clicks, what is the CTR?
7.73%
7%
12.9%
12%
Which of the following is NOT a great resource for link building?
Blog Posts
Video Creation
Testimonials
Infographics
What are WIGs?
Wildly Irrelevant Goals
WordPress Integrated Game
Wildly Important Goals
Wildly Important Goats
