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WorksheetsUnit 2 Review
Total questions: 15
Worksheet time: 8mins
A person who uses a product or service is a:
Customer
Consumer
All customers who share common needs and wants and who the ability and willingness to buy a product is know as:
Group
Cluster
Market
Crowd
A consumer profile includes which of the following information about a target market:
Demographics
Psychographics
Geographics
All of these
Target marketing is:
Focusing all elements of the marketing mix on a specific group of people
Only using one particular type of promotion to market your product
Marketing a target board for archery
The study of consumers based on their interests, attitudes and opinions.
Demographics
Geographics
Psychographics
None of these
Demographics refer to
Consumers personal attitudes, interests and opinions.
Statistics that describe a population in terms of personal characteristics.
Location of where consumers live.
How the products meets the needs and wants of a consumer.
Market segmentation based on where people is live is called:
Demographics
Psychographics
Geographics
None of these
The target market for the Milwaukee Bucks is people who live in Wisconsin. This is an example of:
Geographics
Psychographics
Demographics
The target market for nail polish is females, ages 11-18. This is an example of:
Psychographics
Geographics
Demographics
The target market for MarioKart is people who enjoy video games. This is an example of:
Geographics
Psychographics
Demographics
When you took the VALS survey, your results described you with two adjectives. These adjectives were a representation of which part of your customer profile?
Demographics
Geographics
Psychographics
Having the right product, at the right time, at the right place, in the right place to satisfy customer needs and wants in order to make a profit is referred to as:
Customer profile
Promotion
Psychographics
Marketing concept
Which of the following would have the most specific information (small number of people)?
Target Market
Segements
Market
Consumer Profile
Which of the following best describes the customer for Legos?
Boys and girls, ages 7-11
Parents, ages 30-40
Single men, ages 45-50
College students, ages 18-25
When identifying the age range of a target markting, you can specify age in term of a range or by identifying a generation.
True
False
