WorksheetsAdvantages/Disadvantages of Different Mediums
Total questions: 10
Worksheet time: 6mins
What are different types of media? (check all that apply)
Magazines
Newspapers
Television
Direct Mail (UPS, USPS, FedEx)
Radio
What are the advantage of newspaper media?
Large audience, Credible (believable), local news
Takes a long time to read, expensive
What are the advantages of the television medium?
Expensive, Limited time, Impersonal (commercials do not appeal to all watchers)
Appeals to multiple senses (see, hear), attention grabbing, mass reach (lots of people see it)
What are the advantages of Radio?
Mass audience, lower cost (than TV), local (usually about the area you live in)
Short amount of time so limited content, background noise so people don't really listen to it attentively.
What are advantages of magazines?
Expensive to produce, low number of readers, labor intensive (takes a lot of work to create a magazine)
High quality, long life (people keep magazines), appeals to senses (see, touch)
What are advantages of Telephone mediums?
Personal, effective
High Cost (paying people to make phone calls), time consuming (one phone call at a time)
If you wanted to tell people in your neighborhood about your school's fair, which mediums would be best (most cost effective and local)?
National Television Commercial
Billboard
Newspaper and Radio
National Magazine
What medium would be best for a presidential campaign advertisement/message (mass exposure)?
Neighborhood newspaper
National Television
Local radio spot
Billboard
Which medium would be best to advertise Post Malone's new album?
Billboard
National Radio
Local Newspaper
Phone calls
None of the above
What are the advantages of using a PowerPoint medium during your speech? (check all that apply)
Listeners can see the words the speaker is using to reinforce the message
The images on the PowerPoint catch the listeners attention
More information can be communicated through the text written on the presentation
None of these
