Satisfaction occurs when _______________.

Demands are human wants that are backed by buying power.

________________ is the set of all actual and potential buyers of products or services.

The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.

The marketing manager of this company focuses on the quality and image of the product, and knows that customers will buy it because they recognize the product's worth. This company uses ________________.

The marketing manager of this company didn't focus on the the quality or price, but rather the techniques in selling their products. This company uses __________.

The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.

The manager of this company not only care about the customer, but also the environment and the societal well being. They produce good quality product and practice green marketing. This company uses ________________.

MSM Gula Prai didn't believe in promoting their products on media, but believe that the customers will buy their products due to its low price and product availability. They are practicing _______________ concept.

Volkswagen Groups own several luxurious automobile brands like Audi, Lamborghini and Bugatti which thrives on quality and excellence. Mainly, they practice _____________ concept.

Avon Company practises multi-level marketing and train the 'Avon Lady' on the perfect personal selling skills and even organizes Avon Party to attract more customers. They are using _________ concept.

AirAsia, a Malaysian-based airline company, really cares about their customers with their affordable ticket prices and it is showcased in their tagline, 'Now Everyone Can Fly. AirAsia is using _______________ concept.

The Body Shop is a cruelty-free beauty care company, and has since supported many environmental campaigns like 'Save Belum-Temenggor' and 'Against Animal Testing'. The Body Shop practices _________ concept.

____________is the difference between the benefit a person gains from a product and the costs incurred in obtaining the product.

The simplest definition of ethics is what separate a right from a wrong.

Above are the importance of being ethical in one's marketing practices, EXCEPT:

These are the solutions to overcome ethical issue in marketing:

The extended marketing mix or 7P's of marketing contains the added elements of:

______________ is defined as a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.