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Service Design - Introduction

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Below are the distinctive characteristics of service, except ...

a)

Intangibility

b)

Simultaneity

c)

Standardization

d)

Perishability

2.

The service package consist of five features, which are ...

a)

Supporting Facility, Facilitating Goods, Information, Explicit Services, Implicit Services

b)

Infrastructure, Facilitating Goods, Customers, Explicit Services, Implicit Services

c)

Infrastructure, Offering, Information, Customers, Finances

d)

Key Activities, Key Partners, Value Propositions, Customers, Cost Structure

3.

A strategy to enter the market by creating and offering a service that is perceived as being unique is called ...

a)

Overall Cost Leadership Strategy

b)

Differentiation Strategy

c)

Focus Strategy

d)

Unique Strategy

4.

What is the Service Blueprint used for?

a)

A flowchart on how a service will be delivered.

b)

Specifying the physical evidence to facilitate customers.

c)

A guidance for staff actions and interactions with customers.

d)

All are correct.

5.

Which of the following is NOT an element of Service Designed that must be engineered to create a consistent service offering that achieves the service strategy?

a)

Service Delivery and Operation

b)

Facility Design

c)

Information & Communication Technology (ICT)

d)

Location

6.

A tool to capture, diagnose and evaluate customer experiences a service over time is called ...

a)

Servicescape

b)

Customer Journey Map

c)

Business Canvas Model

d)

Service Package

7.

The psychological benefits that the customer may sense while experiencing a service, such as a prestige of studying at the Industrial Engineering Program of BINUS University is called ...

a)

Explicit Services

b)

Implicit Services

c)

Heterogeneous Services

d)

Intangible Services

8.

An example of physical evidence of a courier service is ...

a)

Friendly staff

b)

On time delivery

c)

Tracking system

d)

Delivery fleet/vehicles

9.

The combination of the intangible of services and the customer as a participant in service delivery gives result of ...

a)

service heterogeneity

b)

service quality

c)

service interaction

d)

service customization

10.

When buying a product, customer is able to see, feel or test it before purchase. For a service, however, the customer rely on ...

a)

physical evidences/facilities

b)

location

c)

price

d)

no answer is correct