Mogos, Pogos, Thogos

Logos, Pogos, Egos

Logos, Pathos, Ethos

Pathos, Lothos, Mogos

◦attempts to persuade the audience by appealing to the values of the audience. Appeals to audience’s emotions.

attempts to persuade the audience by the use of arguments that they will perceive as logical. Appeals to audience’s logic and reason

attempts to persuade the audience by making them feel certain emotions. Appeals to audience’s values.

attempts to persuade the audience by appealing to the values of the audience. Appeals to audience’s emotions.

attempts to persuade the audience by the use of arguments that they will perceive as logical. Appeals to audience’s logic and reason

attempts to persuade the audience by making them feel certain emotions. Appeals to audience’s values

attempts to persuade the audience by making them feel certain emotions. Appeals to audience’s values

attempts to persuade the audience by appealing to the values of the audience. Appeals to audience’s emotions.

attempts to persuade the audience by the use of arguments that they will perceive as logical. Appeals to audience’s logic and reason.

ethical code, modality of language, direct address to the audience

imagery, emotive language, anecdotes

statistics, examples, expert opinions

ethical code, modality of language, direct address to the audience

statistics, examples, expert opinions

imagery, emotive language, anecdotes

ethical code, modality of language, direct address to the audience

statistics, examples, expert opinions

imagery, emotive language, anecdotes

experts and witnesses who lend credibility to the topic

raw film footage of real life events, places and people.

a case study or person through which we experience the events, a central problem or a question

what information is emphasised and ignored

scenes of an event which has been reconstructed and acted out.

experts and witnesses who lend credibility to the topic

material obtained from a film archive and inserted into a documentary to show historical events or to add detail.

scenes of an event which has been reconstructed and acted out.

raw film footage of real life events, places and people.

symbolic, wiring, audio, tables

symbolic, written, audio, technical

styling, written, audio, technical

styling, written, audio, timing

title, font, captions, language choices

camera angles, camera shots, social distance

narration/voice over, sound effects, music, silence

colour, lighting, body language, gaze

camera angles, camera shots, social distance

colour, lighting, body language, gaze

title, font, captions, language choices

narration/voice overs, sound effects, music silence

colour, lighting, body language, gaze

camera angles, camera shots, social distance

narration/voice over, sound effects, music, silence

title, font, captions, language choices

title, font, captions, language choices

camera angles, camera shots, social distance

narration/voice over, sound effects, music, silence

colour, lighting, body language, gaze

A good documentary

A film that has an unbelieveable argument and difficult to follow

Effective persuasion of a documentary audience

That regularly eating McDonald's will make you fat and unhealthy

That McDonald's uses clever strategies to convince people to eat more and access easier

That people are getting fatter

All of the above

Mogan Spurlock's month long McDonald's journey

That both creators of Ben and Jerry's icecream died early

The story of the two girls who sued McDonald's for them being obese

The man who eats multiple Big Macs everyday and is still thin

Yes

No