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Power of Branding: How long does a Product last?

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is a Product Life Cycle?

a)

It describes the stages a product goes through from when it was first thought of and people start to buy it until it finally is removed from the market because people don’t want it anymore

b)

It is the journey a product takes from when it was made to when it is sold to the customer

c)

It is how long the product has until its expiration date

2.

How many stages of the Product Life Cycle are there?

a)

5

b)

4

c)

3

d)

2

3.

The first stage of the Product Life Cycle is Introduction:

The Product Is Introduced Onto The Market After Being Developed

a)

True

b)

False

4.

Which part of the Product Life Cycle is this describing?

'More People Start To Hear About The Product And Buy The Product And So The Sales Start To Grow'

a)

Growth

b)

Saturation

c)

Maturity

d)

Decline

5.

Which part of the Product Life Cycle is this describing?

'Not Many More People Want To Buy The Product Anymore As They May All Have One'

a)

Maturity

b)

Introduction

c)

Growth

d)

Decline

6.

What part of the Product Life Cycle is this describing?

'Other Companies Are Bringing Out Other Similar Products To Compete With Them'

a)

Saturation

b)

Decline

c)

Growth

d)

Maturity

7.

Which part of the Product Life Cycle is this descrbing?

'People Aren’t Buying This Brand Anymore, They Are Choosing Others Instead And So The Sales Are Going Down'

a)

Decline

b)

Introduction

c)

Growth

d)

Maturity

8.

What is the label of the X axis of the Product Life Cycle?

a)

Time

b)

Sales

9.

What is the label of the Y axis of the Product Life Cycle?

a)

Sales

b)

Time

10.

Which of these products have reached the end of its Product Life Cycle?

a)

Walkman

b)

iPhone

c)

Typewriter

d)

Audi Q7